The Future of Local Discovery is About the Story, Not the Place

Did I say the future? I mean the now. “Local” discovery in our books has historically been highly focused on optimizing for the right category, address, keywords, location, etc. What are people searching for in San Francisco? Make a page for it! But which one of these descriptions of the same place below is more […]

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How to Make Your Content Local

If you have a local business, you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. This can help ensure that more pages of your website (your blog in particular) rank well when people are searching for local content. In today’s post, we’re going to look at […]

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A Look at the Changes from Google Places to Google+ Local

If you have a local business (or do online marketing for one) then you have likely heard about the big change with Google Places. Now, Google Places is a part of Google+ in Google+ Local. So just how big is the change and how does it help or hurt your local business? In today’s post, […]

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