5 Examples of Gamification in the Wild

Gamification could be defined as the application of concepts and techniques from games to other areas of activity; those activities ranging from assigning badges and points to users on sites such as Foursquare and Lockerz, to real life, sales team management¬†via tools such as Bunchball’s Nitro platform. Whenever I talk about gamification, I insist on […]

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15 Gamification Features For Your Marketing Strategy

Gamification can be a hugely powerful tactic for increasing engagement and creating a community around your brand. Based on my past session on the topic at SAScon, here I explore 15 different ways you can integrate an element of gamification into your marketing strategy. Before I get into, I’ll point out that you should definitely […]

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Reward Users Through Simple Game Mechanics

Game mechanics and dynamics: Gamification Gamification can be broadly defined as rewarding users on your sites for performing actions that are valuable to the outcome of your business. In a previous post by Will, we’ve looked at how to get users to promote their own content. In this post, we’re going to look at an […]

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