Supercharge your travel content

How to win with words in the travel industry with Builtvisible

The travel industry is an oversaturated market, with many brands having similar offerings and vying for the same target audiences. Not to mention the changes taking place after years of lockdown restrictions and closed borders.

So, how can you make your brand stand out?

Creating exceptional content and copy that is unique to your brand will help create a distinct identity that sets you apart from your competitors, ultimately boosting conversions.

Maximise the impact of your copy and make your content shine

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Who is this guide for?

  • Travel brands looking to gain a competitive edge in this oversaturated market

  • Content marketers keen to create a distinct identity and boost conversions

  • Digital marketing team leads looking to empower their team with tips and tricks for content creation

  • Travel copywriters wanting to help the brands they work for stand out

What's in the guide?

  • Why is good copywriting important for the travel industry?

    Two steps to creating high-quality copy that addresses customer pain points in a voice that they can relate to

  • Mastering intent: creating travel copy with a purpose

    How to guide users down the funnel and drive conversions with your writing

  • 4 tips for writing great travel copy

    Ways to improve your travel copy and make it exceptional, with examples

  • How to maximise the impact of your copy and make your content shine

    5 quick wins you can implement today that will have immediate impact

About the author

Miranda Kuyk


Miranda is one of the Copywriters on Builtivisible's expert Content team.

She is passionate about the results driven by strategic copywriting and creating copy with purpose. Her day-to-day includes copy creation and optimisations for clients from health and wellness products to luxury travel brands and tone of voice projects that increase both brand awareness and loyalty - and ultimately help convert readers into customers.