Site Architecture

Streamline your site’s architecture to see results in organic search.

When it comes to site architecture, the best practice for SEO is the same as creating a great user experience. As a user, you want to get to the content that you need with as little friction – which in that case is represented by clicks – as possible.

Additional clicks do not only affect user experience, they also have a negative impact on how your site is indexed by search engines and dilute the equity of any links that are pointing to the domain.

We work with our clients to create a streamlined site architecture to improve user experience and ensure that even pages at the lowest tier of a domain are stronger, more competitive and more visible in organic search.

325% Increase in Organic Monthly Sales for Retail Giant


Shop Direct, one of the largest leading multi-brand digital retailers in the UK & Ireland approached Builtvisible in August 2012 to initially assist in reviewing their technical implementation of the then ATG 7 platform for

Learn how we’ve helped increase their organic channel sales online by 325%.

View the case study, or more details on how we solve issues within your site architecture.

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We’re specialists who love SEO, search and creating content that communicates ideas & builds brands. See more of of our work, or contact us to talk about how we’ll help your company today.

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