Editorial Content Strategy
Ensure every piece of content you create is engaging your audience and adding tangible value to your business.
A solid editorial strategy, built on proven process, meaningful data and intelligent insight will enhance the performance of each marketing channel your business owns.
Our bespoke editorial content strategies create easy to implement, digital content plans unique to your brand and tailored your audience, that both protect and maximise your investment in content.
What will your content strategy help you discover?
- How often to publish new content
- The topics you should aim to own
- Long-tail keywords to target
- How to use internal links
- Effective link-building and PR tactics
- New content formats worth investing in
What insights will you gain?
Define the topics that your audience are most interested in
You will be able to measure the impact that your editorial content will have on the conversion elements of your site
Our research tells you when your brand is most likely to earn press coverage based on seasonal trends
We will tell you which content formats are the most likely to gain your brand digital coverage
We will guide you on how to produce both short- and long-form content for different channels