You already have a wealth of content on your site, but do you truly understand how each piece is performing and contributing to your business?
Our content auditing process helps you understand how your content is influencing your audience at each stage of the consumer journey, what should be your core focuses, and where you can improve your existing efforts.
By basing your decisions on data, you will only ever create content for a clear purpose, and hold it to account through tangible measurement of the conversion metrics that matter to your business.
What will a content audit help you discover?
How is each piece of content on your website contributing to revenue?
Why are parts of your site not converting?
Where is there opportunity to create valuable and intent led content?
How do we do it?
- 1. Funnel Definition
- 2. GA Audit
- 3. Content Auditing
- 4. Strategy
1. Funnel Definition
Clarify the purpose of your content by defining how it should perform. We work with you to develop a clear picture of what the conversion journey looks like, so we’re able to build a robust and objective auditing framework.
2. GA Audit
Good decisions require good data. We execute an audit to ensure each piece of content is being measured in line with how it impacts your consumer journey.
3. Content Auditing
By collecting, categorising and analysing the performance data of your content, we can tell you how well each piece of content on your site is converting.
Finally, we present our research to you and your stakeholders. This gives you clear direction on which pieces of content are adding the most value to your business, which have the potential to be optimised, and which are underperforming.