Expanding the SEOgadget Family to the US: San Francisco

This is big.

When the first aggressive roller blading film came out I was a 20-year old selling summer sports gear at a ski shop in Pennsylvania. Watching Chris Edwards jump and flip and spin around on a set of inlines, I knew this was like nothing else out there, this was something that was going to be big, and I needed to be a part of it. I not only learned to skate better than the boys in my hood, I went off to do stunt shows as part of a Rollerblade-sponsored team and even joined Ringling Brothers Circus flipping and spinning my way around the country on a pair of skates as part of the show’s finale act.

Years later, when I was a graphic design major in Philly someone described multimedia to me (that’s what we called it back then, uphill both ways). I knew this was like nothing else out there, it was going to be big, and I needed to be part of it. I changed my major on the spot, graduated with a 4.0 GPA and went on to do interactive design, development, marketing and SEO with companies and sites like Yahoo, CNET, Microsoft, AllRecipes, AOL and gobs more.

When I saw Richard Baxter present at Mozcon this year, I realized SEOgadget was not only like nothing else out there and going to be big, but these guys are thinking up stuff no one else is doing, innovating and progressing our industry on a regular basis, and I needed to be a part of it. I’m beyond thrilled to say that starting in 2013 I’ll be the CEO for the first SEOgadget division in the US, and we’re going to do amazing things together.

We belong together.

To say I am excited to be a part of the Gadgeteer family is an understatement. A few months ago I had zero plans to leave my consulting business to join another company now or anytime in the near future. I was single-handedly planning to rule the world.

But when I started to get a glimpse of the outside-of-the-box, forward-thinking, results-driven and simply gorgeous work that is being done at SEOgadget, things changed. I realized that combining my audience-focused, strategic marketing background with their innovative ideas and uncanny ability to produce “holy-sh*t-you-guys-this-is-f**king-amazing” reactions with everything they do, we need to rule the world together.

When SEOgadget mentioned they wanted to expand into the US, the pairing felt right; Like chocolate with peanut butter. Like Harold with Maude. Like whiskey with arm wrestling (Try it. You’ll love it.).

We’ve barely just begun.

Recently a lot of people in the SEO industry have been asking themselves the question “Why?” Why do we do what we do? When we at SEOgadget asked ourselves this recently the answer is easily apparent. We get crazy excited about creating amazing experiences that help our clients and our industry make the web a better (and way more interesting) place.

Unexpectedly finding an entire team to do this with has been incredibly inspiring, and we’ve barely just begun. I can’t wait to build out the US SEOgadget family in San Francisco alongside our trailblazing talent in the UK.

2013 is going to be groundbreaking. And I’m so glad to be a part of it.


If you’re ready for upward curves and are interested in working with our team to get there, we’d be tickled to hear from you. Send us a note here. We look forward to building great experiences with you.

Image credit: davidyuweb

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22 thoughts on “Expanding the SEOgadget Family to the US: San Francisco

  1. Laura – working with you these past two months has been amazing! I don’t know anyone with more drive, enthusiasm and passion for search. I’m delighted you’ve joined the team and I can’t think of anyone more awesome to lead the charge over in CA!

    2013 is going to be an extraordinary year!

  2. Lindsay Wassell says:

    What a powerful team! Love this. :D

  3. Bryan says:

    If there was ever a time for a company to harness your creative power and tremendous value it is now! I cannot explain how proud it makes me to know you, you are an inspiration and an amazing talent. Thanks for allowing me to gobble up the morsels of knowledge you drop along the way!

    Here Here!!

    (PS) Can I get the Porsche when you upgrade to the Bugatti?

  4. Amy Greenacre says:

    Congratulations Richard and team, this is awesome news for you! Go Go Gadgeteers!

  5. John McGovern says:

    Laura, you are truly an amazing person that I’ve learned from and continue to learn from every day! Congratulations!

  6. Matt Janway says:

    Amazing news Richard. I am over the moon for SEOgadget.

  7. Matt Janaway says:

    Amazing news Richard. I am over the moon for SEOgadget. It’s great to see a UK company doing well and going international.

  8. Dana Lookadoo says:

    How incredibly exciting for both of you and for your clients! Intelligence, energy, marketing savvy, and integrity – what a combination!


  9. Lee Odden says:

    Congrats Laura and Richard :)

  10. Jeremiah Andrick says:

    Congrats to both you and Richard! I can’t wait to see what fun stuff you are able to come up with.

  11. David Mihm says:

    This is awesome news. So excited for both of you, two of my best friends in all of search!

  12. Dan Perry says:

    Great news Laura, and looks like a great fit. Congrats!

  13. Rhea Drysdale says:

    Congrats to both! As an SEO agency, I shouldn’t be so excited about this, but I am. Good people finding good people = industry gets elevated as a whole. :)

  14. Simon Dance says:

    Truly outstanding news.

    Congrats to the team and here’s to a very bright future.

  15. Miguel Salcido says:

    Laura, congrats. It certainly sounds like you are super pumped, as it should.

    And Congrats to Richard and the team on the big expansion. I’m a big fan of your tools and blog. I think that what you’ve shared with the community is amazing and it will be fun to have you out here in CA!

  16. Vahe says:

    Pretty awesome news! congratulations

  17. NikolajLandrock says:

    Wow! Now I understand your enthusiasm on Twitter, Richard :) That’s amazing! Congratulations to both of you.

  18. Philip Petrescu says:

    Congrats Laura and Richard! It’s good to see you guys working together doing awesome stuff. Now I have one more reason to visit San Francisco! :)

  19. Amado Candelario says:

    Congrats Laura!!

    This is amazing news and I wish you the best of luck. We met briefly at MozCon earlier this year and from that brief interaction, I can definitely tell that you are going to take the SEOgadget family to new heights. I can’t wait to read more about the team you are building and the plans you have for 2013.


  20. John Howard says:

    Congratulations to Laura and Richard! This is a perfect expansion of a wonderful company doing amazing things in this fast moving industry. I know that with Laura’s expertise and knowledge of the US market and Richard’s passion for progress and growth, SEOgadget will move from strength to strength and lead performance driven marketing on both sides of the pond!
    An extraordinary year indeed!

  21. Wow. Just wow. This has been such a whirlwind week.

    It started with manic preparation for 3 conferences + getting our act together fast enough to be able to make this announcement. While the hubub’s been propagating around the internet, I’ve travelled from London to Sydney, spoke at a OMX Bootcamp – and on the way even bumped into JQ in Singapore.

    I want to thank you all for your kind words af support – its so awesome to get some much love and I really, truly appreciate the support.


  22. Laura Lippay says:

    Ho. Ly. Cow. If I had had any doubt about this collaboration before, the sentiment expressed here would shoot that right down.

    Though doubt I have not. :)

    On a personal note, I’ve been going through some tough stuff recently and it’s comments like this – this community – *you guys* – that have kept a smile on my face throughout it. I’m so frickin lucky to call you folks my friends and SEOgadget my new family.


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