SEO FORECASTING IS B*LLSH*T

22 May 2024, 12:30 pm

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Senior marketers have a good grasp of the ROI most digital channels provide, yet time and again we see SEO being the black sheep of the forecasting family.

In our Webinar, we’ll cover the three critical flaws that plague SEO forecasting and provide actionable thinking, tangible solutions and concrete answers for brands that want to evolve from unsighted guessing to strategic organic planning, attributable growth and reduced CPAs.

Sign up today to unlock the secrets of SEO forecasting and break down the complexity that leaves so many brands in the dark about the past, the present and the future returns of organic investment.

Gary Stubbenhagen

Head of Data

What you can expect from this webinar

  • Equip yourself with the skills you and your team need to build robust SEO forecasts, giving you a clear picture of what's coming.
  • Understand how forecasting impacts other marketing activities, allowing you to make data-driven decisions.
  • Learn to optimise your strategy for long-term success and stay ahead of the curve.
  • Gain insights into the evolving landscape of search engine algorithms and how they affect SEO forecasting, enabling you to adapt your strategies proactively.

Who is this webinar for?

  • CMOs seeking SEO insights for strategic decisions

  • Marketing managers optimising organic growth and reducing CPAs

  • SEO and E-commerce strategists enhancing organic search performance

  • Marketing professionals seeking to enhance their forecasting capabilities

Gary Stubbenhagen

Head of Data

Gary leads the data team at Builtvisible. He has racked up ten years’ experience in analytics, focused on digital marketing and user experience, in a career that has spanned both client-side and agency life.

Having experienced some of the best and worst the industry has to offer, his approach is rooted in the firmly held belief that data should be used strategically and without a slavish devotion to any specific tool or ecosystem.

In his leisure time Gary can be found indulging his taste for craft beers, good books, and getting out of the city.

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