Become an outreach expert
Download the Builtvisible complete guide to outreach
You can make the best content in the world, but it’s all for nothing if nobody sees it. That’s why you need a robust outreach strategy, watertight processes and the right toolkit.
Enter the Builtvisible guide to outreach, our free whitepaper filled with everything you need to become an outreach expert.
Tips and tactics for earning your content the visibility it deserves
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Who is this guide for?
Outreach beginners
In-house digital, PR, comms and social media teams
Agency staff
Content strategists looking to understand the full content journey
What’s in the guide?
Foundations
What is outreach and why should you care about doing it right?
Getting started
Getting to know your content and refining outreach angles
Building an outreach list
Finding and validating contact details, building out and prioritising your list
The outreach email
Crafting emails and subject lines, testing and monitoring performance
When to outreach and follow-up
Maximising your chances of a positive response
Project post-mortems and tools
Content performance review and must-have tools
About the author
Olivia Wiltshire
Head of Digital PR
Specialising in outreach and promotion during her five years at Builtvisible, Olivia has been responsible for some of the agency’s most successful campaigns, netting coverage from the BBC, Forbes and Fast Company. These exceptional results have earnt industry recognition from the likes of The Digital Impact Awards and The Drum.
She is responsible for driving innovation amongst the team, and her oversight across the business’s output ensures that our work delivers the coverage our clients deserve.
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Don’t just take our word for it!
Builtvisible has put together a comprehensive jumping off point for any team looking to begin a successful outreach program.
This guide offers fundamentally sound outreach practices for every step of the process that we have seen utilised by the most successful outreach teams.
This is a comprehensive report that showcases Builtvisible’s outreach credentials and the approach that saw them awarded Gold at the International Content Marketing Awards in 2018.
The detail and clarity provided within this report is hugely helpful and highlights key factors when choosing an SEO partner; working with an agency who thinks audience-first enables your brand ethos to be safely communicated throughout your content and a data-driven approach provides reassurance that your ROI can be measured. An asset to any Brand Manager’s online library.