Become an outreach expert

Download the Builtvisible complete guide to outreach

You can make the best content in the world, but it’s all for nothing if nobody sees it. That’s why you need a robust outreach strategy, watertight processes and the right toolkit.

Enter the Builtvisible guide to outreach, our free whitepaper filled with everything you need to become an outreach expert.

Tips and tactics for earning your content the visibility it deserves

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Who is this guide for?

  • Outreach beginners

  • In-house digital, PR, comms and social media teams

  • Agency staff

  • Content strategists looking to understand the full content journey

What’s in the guide?

  • Foundations

    What is outreach and why should you care about doing it right?

  • Getting started

    Getting to know your content and refining outreach angles

  • Building an outreach list

    Finding and validating contact details, building out and prioritising your list

  • The outreach email

    Crafting emails and subject lines, testing and monitoring performance

  • When to outreach and follow-up

    Maximising your chances of a positive response

  • Project post-mortems and tools

    Content performance review and must-have tools

About the author

Olivia Wiltshire

Head of Digital PR

Specialising in outreach and promotion during her five years at Builtvisible, Olivia has been responsible for some of the agency’s most successful campaigns, netting coverage from the BBC, Forbes and Fast Company. These exceptional results have earnt industry recognition from the likes of The Digital Impact Awards and The Drum.

She is responsible for driving innovation amongst the team, and her oversight across the business’s output ensures that our work delivers the coverage our clients deserve.

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