Housetrip hired us to help create a sustainable, relevant way to attract links to their site from authoritative publications.
The World’s Greenest Cities
The Challenge
Housetrip hired us to help create a sustainable, relevant way to attract links to their site from authoritative publications.
The Solution
The outcome: a study covered by FastCo Exist entitled: “The World’s Greenest Cities”.
The infographic was originally placed on FastCoExist.com – a very high authority placement on arguably one of the world’s most exciting business publications. Thanks to Tweets from The Mayor of Vancouver, coverage on 30 Seconds to Mar’s Tumblr and features on Microsoft’s Green Blog, we counted in the region of 270,000 mentions of the work online and estimate that around 2 million people saw the work. That’s including links from PSFK, 
The Results
– 2 million people saw this work in its first few weeks
– Links from Microsoft, PSFK and FastCoExist to name just a few
– 270,000 mentions of this work online