Major traffic uplift and improved page indexation for Sound Select, an experimental branded platform

ClientRed Bull

IndustryLifestyle

Complex Angular.js SEO implementation

red bull sound select

The Challenge

Red Bull approached us to help with a complex Angular.js SEO implementation for their new site, www.redbullsoundselect.com. Heavily JavaScript sites tend to be excellent for user experience but do tend to struggle when ‘classic’ search engine accessibility issues are considered.

Richard Baxter and Pete Wailes were asked to devise a front end solution and an internationalisation strategy for the site platform.

The Solution

We devised a full front end technical solution for the site, evaluating the use of ‘Ajax SEO’ crawl friendly HTML pre-fetching using Phantom.js. This led to a fast, full indexation of all of the pages on the site.

red bull sound select

We consulted on basics such as internal link strategy to more complex technical requirements such as bot handling for lesser known content fetching processes, such as Twitter and Facebook’s preview and thumbnail systems.

The Results

red bull sound select
  • 85% improvement in impressions (organic search)
  • All pages indexed (fewer than 10% prior to technical implementation)
  • 1000% increase in non-brand organic traffic

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