Tailored SEO recommendations and content campaigns blend to help fulfil online sales potential and an uplift in revenue of 312%
Gaining organic visibility in a competitive marketplace
The Conran Shop approached us with a typically classic online retailer’s problem. They’re a well known high street brand, and as a result have a great deal of branded organic search traffic online. They had, however, a limited amount of non-branded organic search traffic. Recognizing their potential, their marketing team got in touch with and hired our team to fix that problem.
Over 6 months, we helped The Conran Shop identify and fix “quick SEO wins” on their soon to be replaced eCommerce platform, providing a more detailed keyword research, technical spec and site architecture for a future platform. We carried out a creative content marketing campaign which took them to first place in Google.co.uk for “designer chairs” and brought top 3 positions for “designer lighting” and “designer lights”.
With terms such as “lighting” and “designer chairs” now on page 1 of Google’s results, The Conran Shop are enjoying significantly higher non-branded organic revenues and assisted SEO conversions.
- Search Engine Visibility up 56% in 6 months
- 312% uplift in revenue via non-brand organic traffic (30 day period YOY)
- 54% increase in non-brand organic traffic
We deliver organic SEO performance at a high ROI
As retail industry experts, we’re ready to help