Tailored SEO recommendations and content campaigns blend to help fulfil online sales potential and an uplift in revenue of 312%

ClientThe Conran Shop

IndustryRetail

Gaining organic visibility in a competitive marketplace

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The Challenge

The Conran Shop approached us with a typically classic online retailer’s problem. They’re a well known high street brand, and as a result have a great deal of branded organic search traffic online. They had, however, a limited amount of non-branded organic search traffic. Recognizing their potential, their marketing team got in touch with and hired our team to fix that problem.

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The Solution

Over 6 months, we helped The Conran Shop identify and fix “quick SEO wins” on their soon to be replaced eCommerce platform, providing a more detailed keyword research, technical spec and site architecture for a future platform. We carried out a creative content marketing campaign which took them to first place in Google.co.uk for “designer chairs” and brought top 3 positions for “designer lighting” and “designer lights”.

With terms such as “lighting” and “designer chairs” now on page 1 of Google’s results, The Conran Shop are enjoying significantly higher non-branded organic revenues and assisted SEO conversions.

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The Results

  • Search Engine Visibility up 56% in 6 months
  • 312% uplift in revenue via non-brand organic traffic (30 day period YOY)
  • 54% increase in non-brand organic traffic

We deliver organic SEO performance at a high ROI

As retail industry experts, we’re ready to help

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