Builtvisible solves Panda penalty for Broadband Genie

Client Broadband Genie

IndustryUtilities

Panda Recovery Case Study: Broadbandgenie

broadbandgenie

The leading independent price comparison service for UK consumers of broadband: Broadband Genie provides a place where consumers can compare broadband providers in an unbiased, independent, plain-English environment. OWned by Genie Ventures, Broadbandgenie are just one of the services Builtvisible.com has worked with over the past 24 months.

Our remit

Having suffered a major traffic drop following Panda, Broadbandgenie hired Builtvisible to conduct a log-file analysis and technical review. Our remit was to identify any remaining issues that could be contributing to Panda, and recommend a clear set of fixes to remedy the situation.

During the study we found a large number of URLs requested by Googlebot were blank (soft 404’s) or heavily duplicated pages. This, along with a number of other items in the list seemed to be the main contributor to the performance issues.

broadbandgenie-log-data

The fix

A series of technical recommendations were made for implementation alongside Broadbandgenie’s development team. On the next Panda update, visibility in search returned:

searchmetrics-bbgenie

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