You’re a marketer. You should learn to sell.
In the last two weeks, I’ve come across two marketers who have said that they’d never want to have to sell.
I think all marketers should have experience of actually selling something. I think almost all do, without actually realising.
Have you been successful in a job interview? What about getting a date with someone you really like? How about making contact with a journalist or a blogger and winning your client some coverage? That’s selling. You have the right experience and you use it every day.
You’re a marketer. You’ve been selling all day.
When you’ve found a way to connect what you have with what someone wants, you win the outcome.
When you learn to create the need before you provide what someone wants, you win the outcome.
For me, I think the most successful people I know sell by teaching. However they choose to approach a situation, a marketer who can sell holds a serious advantage.
I just don’t think you realise you’re selling all the time.