Manage CMS risks and reap SEO rewards
With the Builtvisible ultimate guide to CMS migrations
CMS migrations are a serious business: poorly planned or executed they have the potential to ruin a site’s organic performance, but done well they can sow the seeds for sustained revenue growth over the long term – underpinning your marketing team’s hard work for years into the future.
While migrating CMS may be a daunting prospect, this guide breaks the process down into the component parts you need to know to make it a success.
If you need any support on your migration journey, we have 14 years of experience helping enterprise-scale brands take these bold leaps that transform their businesses, and are here to help.
Understand why and how to migrate, plus a checklist of what to do next
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Who is this guide for?
CMOs looking to understand the risks an opportunities of a CMS migration
Marketing managers who know a tech upgrade is the next big step for their brand
Channel specialists responsible for organic performance in a migration
Product teams and developers who want to understand their role in SEO success
What's in the guide?
Background context and the "why" behind CMS migrations
We lay out the “why” behind CMS migrations, giving you and your organisation the context you need to be fully informed throughout the process.
The key risks and benefits of a CMS migration
We’ll show you what’s at stake, what’s on the table, and arm you with everything you need to know to manage your organisation through.
Common pitfalls and how to avoid them
We’ve seen a lot in our time, and have distilled the biggest things we have seen go wrong into this guide. Forewarned is forearmed!
Actionable takeaways and checklists
No fluff here – we’ve packed this guide full of things you can take away and implement right now, wherever you are in your migration journey and whatever your role.
About the author
Adam Wolak
SEO Consultant
Adam is an SEO consultant currently leading a number of technical retainers and projects at Builtvisible spanning across clients in B2B, travel and ecommerce sectors. He is a migration specialist, with direct hands on experience of global SEO migrations.