How to Localise Your Content Marketing

If you have a local business, you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. This can help ensure that more pages of your website (your blog in particular) rank well when people are searching for local content. In today’s post, we’re going to look at ways to easily incorporate local into your content marketing strategy, from finding topic ideas to promoting your content with a local audience.

Local Content Inspiration

If you’re not sure about what local topics to incorporate into your blog, here are some easy ways to find ideas.

Local Content Optimisation

Once you have some good ideas about local topics, you will want to make sure that your content is optimised to be found by local searchers.

Local Content Promotion

Once you’ve created great local content, you will want to promote it with an audience who is most likely to be interested: a local audience. Here are some tips on local-specific content promotion.

Have you incorporated local into your content marketing strategy? What other tips would you suggest?

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Tags: , | Categories: Creative

3 thoughts on “How to Localise Your Content Marketing

  1. Zachary Russell says:

    Great post, this is really helpful for local businesses and local SEOs as well, localizing content can seem like a daunting task, but, if done properly it can just be a part of everyday website maintenance.

  2. Andy Williams says:

    Local SEO is so widely over looked, especially by online companies who are targeting a “nationwide” audience.

    The local audience is often ignored yet they could be picking up far more custom by “being local”.

    There are some cracking tips in this post. Connecting with a local audience on Social Media is a really good one and FollowWonk is a great starting place.

  3. Michael Kern says:

    Great piece, I am a local online specialist working with smb’s. I work with two local chambers and a BNI, as well as another local business networking group. It makes it easy to promote any new content and I regularly pick up new clients.

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