Google Testing URLs Under Titles in SERPS

I love it when we catch Google testing new stuff – Dan just caught this latest test in Google’s search results:

Another google test

Google appear to have moved the URL for the search result underneath the title element of the search result. As it happens, it’s the ranking URL on display – when I got the heads up on this, I’d almost expected the exact match name test to be included, too.

Here’s a screen shot for “used cars

used cars


Finally, here’s what a rich snippets result looks like:


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Tags: | Categories: Research

6 thoughts on “Google Testing URLs Under Titles in SERPS

  1. Matt Hopson says:

    Looks like this ‘test’ could be here to stay, been quite a few spots of this, I first spotted it about 3 weeks or so ago-!/matthopson/status/73302198259421184

  2. Track Jumper says:

    This is probably an attempt to increase Adwords clicks.

    Oh and it was Matthew Jacksionary at Branded3 that spotted this one, not Blogstorm this time ;)

  3. :-) Blogstorm’s brand is so strong I think of it instead of Branded3! My bad.

  4. matt storms says:

    I wonder how long till they make AdWords and organic results look exactly the same so the Google can pull in 6 billion a year from AdWords?

  5. Your comment made me realise there could be something like that – some awful blend of organic and paid and local all in one snippet. Touch wood that never happens.

  6. Michael says:

    Aren’t they also testing with a different font and more spacing between the listings. Seems like it’s non stop.

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