Builtvisible https://builtvisible.com/ Thu, 14 Mar 2024 09:39:30 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.3 Hey Marketing Week, we think these skills are far from overrated! https://builtvisible.com/hey-marketing-week-we-think-these-skills-are-far-from-overrated/ https://builtvisible.com/hey-marketing-week-we-think-these-skills-are-far-from-overrated/#respond Thu, 14 Mar 2024 09:08:37 +0000 https://builtvisible.com/?p=38285 Categorisation of these skills Attempting to neatly categorise these skills is like trying to force a square peg into a round hole. While digital marketing serves as the overarching term, simplifying it to such an extent overlooks the complexities. Social media, performance marketing, and SEO are all integral components of the digital marketing landscape, each […]

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Media Integrity Matters: A Call for Responsibility in Marketing and PR https://builtvisible.com/media-integrity-matters-a-call-for-responsibility-in-marketing-and-pr/ https://builtvisible.com/media-integrity-matters-a-call-for-responsibility-in-marketing-and-pr/#respond Mon, 18 Dec 2023 09:11:55 +0000 https://builtvisible.com/?p=38197 British journalism is in disarray Another year on, and still, why is the industry peddling and supporting bullshit reporting? People continue to receive a barrage of sensationalist, misleading and manipulative “news” from leading outlets, often resulting in tragic circumstances for those in the firing line. This couldn’t be more apparent in light of the BBC […]

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SEO implementation barriers and how to overcome them https://builtvisible.com/seo-implementation-barriers-and-how-to-overcome-them/ https://builtvisible.com/seo-implementation-barriers-and-how-to-overcome-them/#respond Tue, 21 Nov 2023 12:46:40 +0000 https://builtvisible.com/?p=38131 Why SEO implementation is important When completing a large piece of work, whether that’s a nice beefy technical audit, or a site architecture review, we often feel a great sense of accomplishment. But the real value of your work is in its implementation – what’s the point of doing such a large piece of work […]

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How to create multi-channel content that doesn’t break the bank https://builtvisible.com/how-to-create-multi-channel-content-that-doesnt-break-the-bank/ https://builtvisible.com/how-to-create-multi-channel-content-that-doesnt-break-the-bank/#respond Wed, 15 Nov 2023 15:19:49 +0000 https://builtvisible.com/?p=38125 What is cross channel marketing? Cross channel marketing is all about having content across a range of channels and platforms so you can connect better with your target audiences. By making sure your content can be viewed in more places, you’re boosting your chances of getting noticed, and as your brand awareness goes up, so […]

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Welcome to a connected digital society: A new era for Builtvisible https://builtvisible.com/a-new-era-for-builtvisible/ https://builtvisible.com/a-new-era-for-builtvisible/#respond Tue, 24 Oct 2023 09:07:21 +0000 https://builtvisible.com/?p=38074 Specialism at scale is the future Being multi-faceted, multi-disciplinary and multi-channel, organic digital marketing needs to evolve and adapt to add more value and enhanced experience than the short-term, tactical and siloed approaches that hold so many brands back today. Delivering on a unifying strategy and doing organic well is really hard. It requires specialist […]

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Builtvisible Recruitment Process https://builtvisible.com/builtvisible-recruitment-process/ https://builtvisible.com/builtvisible-recruitment-process/#respond Mon, 16 Oct 2023 10:33:02 +0000 https://builtvisible.com/?p=37910 Initial call: Should you be selected for an interview after applying online, your first step will be a 20 – 30 minute Zoom call with our Talent Acquisition team. This is an informal conversation where they will aim to gain a better understanding of what drew you to the role at Builtvisible as well as […]

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How to Improve Site Trust Through Your Content https://builtvisible.com/how-to-improve-site-trust-through-your-content/ https://builtvisible.com/how-to-improve-site-trust-through-your-content/#respond Thu, 12 Oct 2023 10:15:00 +0000 https://builtvisible.com/?p=37970 What makes a site trustworthy? For websites to improve site trust, there are several technical and UX considerations that site owners should consider as a baseline: SSL certificates – Installing an SSL (Secure Sockets Layer) certificate offers increased security when transferring user data and prevents different types of spoofing attacks. Page speed and responsiveness – […]

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6 interactive storytelling examples, and why they’re successful. https://builtvisible.com/interactive-story-telling-7-examples-of-online-graphic-novels/ Wed, 27 Sep 2023 12:48:56 +0000 https://builtvisible.com/?p=24010 What is Interactive Storytelling? Interactive storytelling is the art of creating content that physically engages your audience to the point where the decisions they make actively change the story. This shifts them from passive observers to active participants, influencing the direction of the plot. I’ve collated a list of different ways of using interactive storytelling […]

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What You’re Trying to Achieve Dictates Who Does What https://builtvisible.com/what-youre-trying-to-achieve-dictates-who-does-what/ https://builtvisible.com/what-youre-trying-to-achieve-dictates-who-does-what/#respond Mon, 25 Sep 2023 09:35:19 +0000 https://builtvisible.com/?p=37921 Top-of-funnel At this stage of their journey, users will often know little to nothing about your business. So, we need to find a way to pull them into your ecosystem. When doing so, we need to ensure their experience on your website is best-in-class, so their encouraged to stick around – and hopefully convert. Here […]

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SEOCausal in practice: Making a case for link building for a leading online health brand https://builtvisible.com/seocausal-in-practice-making-a-case-for-link-building-for-a-leading-online-health-brand/ Thu, 21 Sep 2023 10:04:44 +0000 https://builtvisible.com/?p=37696 The campaign In this latest example, our client, a market leader in the remote healthcare service world providing treatments from registered doctors, was looking to re-establish itself as the number one choice provider for online medicines across the UK. At a time when the NHS is under increased pressure, their services provide an ideal solution […]

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