Ecommerce success with better content strategy

Improve your online transactions with content

Ecommerce websites are designed to contribute towards actual revenue, meaning the stakes are high when it comes to producing content and a strategy that works. To help out, we have created this concise content marketers guide to help you build out your Ecommerce strategy – complete with practical steps to get you started.

While getting started with producing content for your Ecommerce website might feel daunting, if you use our guide, you’ll have a solid plan that helps get your Ecommerce website off the ground.

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Who is this guide for?

  • Digital marketers looking to understand how they can product content that converts

  • Content and Product teams looking to improve performance and online revenue

  • Ecommerce brands wanting to improve conversion rates on their website

  • In-house content teams looking to pivot their approach

What's in the guide?

  • Why you need an Ecommerce content strategy

    We dive into the business areas that benefit from implementing a good strategy.

  • What to include in your Ecommerce content strategy

    The factors to consider when building out your Ecommerce content strategy.

  • What good content marketing looks like

    Examples of what good strategy and implementation looks like in different industries.

About the author

Elizabeth Hind

Content Strategy Consultant

Elizabeth joined our team in 2022 as a Content Strategy Consultant, leading and supporting on content strategy across multiple client accounts.

Elizabeth has over 7 years experience in SEO and has found a passion for all things content where she now specialises.