Keep track of what your competition are doing and monitor how they are performing in organic search, so you can maintain your edge.
Whether you already have a good idea of your closest organic competitors or not, we help you to understand the strengths and weaknesses of their content by monitoring their organic online channels, before delving deeper to look at who’s linking to their site, who’s sharing their content and which of their keywords are ranking.
Once you have a better understanding of how your competitors are performing, you will be able to plan organic content strategies that will help you to achieve the results that you want.
As part of our approach we also cover:
Competitive Link Analysis
Which content is earning your competitors their strongest links and press coverage? Which SEO strategies proved fruitful, and which fell flat? A competitive link analysis will yield insights into proven strategies, but also identify weaknesses on which you can capitalise – broken links to a competitor’s dead content are often overlooked, yet they can often represent valuable opportunities.
Which themes, topics, and content types do your audience find compelling? How can you plan and execute a content strategy which will grow your audience and turn readers into customers? As part of an audience profiling project, our consultants use competitor analysis and social data to build a clearly segmented picture of your audience, and use this to define a strategy to grow your brand.
Contact us to talk to an SEO Consultant
Our SEO consultants deliver a measurable impact on the organic digital performance of the world’s most exciting brands. See more of our work, or contact us to talk about how we’ll help your company today.