Actionable tactics and inspirational content for search specialists and digital marketers
Modern web development techniques are evolving at an astounding rate. You only have to look at what’s on the cutting edge to realise that quite frankly, digital marketers who...
The Grepwords API is a powerful, fast endpoint for keyword search volume collection. For a long time, its output was for US and “global” search volumes only, but that...
My last post Identifying Your Audience: a Data-Driven Approach to Content Planning was pretty data heavy, and long. This time I’m going to talk through something a little lighter,...
Hong Kong. Being on the fringe of so many different cultures creates a multitude of marketing challenges that you don’t have to consider when working in the UK and...
In today’s fast-paced world, people want information instantly and in the best possible format. The mobile web has become a necessity and anyone who doesn’t provide a suitable version...
Happily and safely back from this year’s Mozcon, I thought I’d use my jetlagged up-super-earlyness to put together a quick post. At Mozcon, I made the argument that content...
The advantages of using a CDN (Content Delivery Network) to serve commonplace resources are well-known. Why Use a CDN? Let’s say a visitor to your website requests a popular...
In a recent global survey of 16,000 parents, LinkedIn found that 35% of them confessed that they are not completely familiar with what their child does for a living....
I’ve now been with Builtvisible for a whopping 2 months. I arrived at a time of rather hefty transition, witnessing a complete rebranding of the company followed by a...
When conducting link audits, people usually look for risks rather than opportunities. By paying attention to what happens to Googlebot crawling external links to your site, you can usually...
One of the most intriguing aspects of keyword research is gauging an understanding of how consumer search behaviour varies, depending on what niche or field you’re operating in. For...
Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Taken from http://builtvisible.com/author/richardbaxterseo/ Why rely on Google expending more processing cycles...
Last year, I had something of an epiphany about web development. I realised I didn’t really know how anything worked. Every website I’d created until then had relied on...
Not every Ecommerce platform is perfect in its internal linking and URL structure. In a client project last year, it turned out that we weren’t going to get perfect,...
Digital marketers love to geek out on a good SEO metric, be it “Domain Authority”, “pageRank” – there are many. Every metric can be useful for its own purpose,...
