Actionable tactics and inspirational content for search specialists and digital marketers
Hong Kong. Being on the fringe of so many different cultures creates a multitude of marketing challenges that you don’t have to consider when working in the UK and...
In today’s fast-paced world, people want information instantly and in the best possible format. The mobile web has become a necessity and anyone who doesn’t provide a suitable version...
Happily and safely back from this year’s Mozcon, I thought I’d use my jetlagged up-super-earliness to put together a quick post. At Mozcon, I made the argument that content...
One of the most intriguing aspects of keyword research is gauging an understanding of how consumer search behaviour varies, depending on what niche or field you’re operating in. For...
Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Taken from http://builtvisible.com/author/richardbaxterseo/ Why rely on Google expending more processing cycles...
Update, March 2017 – You can read my follow-up to this post here:Go static: 5 reasons to try JAMstack on your next project Last year, I had something of...
Not every Ecommerce platform is perfect in its internal linking and URL structure. In a client project last year, it turned out that we weren’t going to get perfect,...
Digital marketers love to geek out on a good SEO metric, be it “Domain Authority”, “pageRank” – there are many. Every metric can be useful for its own purpose,...
Or both? It is both, obviously. When you carry out an effective domain migration, there are a lot of changes at stake. If you follow a clear process for your...
Recognized and prominent brands (like Target) are turning to big data to mine user information to find the best ways to reach and retain their customer base. Why let the...
It was a few months ago when I was invited to speak at the excellent Conversion Conference London. We do have a strong conversion rate optimisation knowledge base, but...
What is the Panda Algorithm? Panda was one of the most significant algorithm updates we had seen for years. It came about after ongoing and well documented complaints about...
Originally posted on SEOmoz, this post still has legs, having been recently referred to in a number of Excel related posts. I thought it would be great to revisit...
We’ve all faced this challenge: when you’re optimising your homepage’s internal link architecture, what links should you feature on your homepage? Do you have the right links featured? Search engines...
There are thousands of reports and metrics in the world of web analytics today but my quest is to find 5 key reports that add real insight, by which...
