Optimising for Google’s Quick Answer Box

“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […]

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What I Learned From Really Long Form Content Production

I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of […]

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21 Free Tools to Develop Your Content Marketing Strategy

Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a tool for whatever ails you. But when you’re pressed for time and money, the last thing you want is a laundry list of expensive tools that you MUST HAVE or CAN’T LIVE WITHOUT. That’s why I’ve compiled […]

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Analysing Twitter Feature Results in Google SERPs

Over the past couple of days I’ve spent some time looking at what makes a Twitter featured result turn up in Google’s results. Along the way we’ve discovered some interesting things that seem to play a part, if you’re looking to get your account featured in a specific Google search query. The main takeaways were […]

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Data Driven Content: Ideas that Work in Content Marketing

If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months we’ve looked at a number of themes including: nostalgia, scale, challenging established conventions and change. Next, we’re going to cover an introduction to data driven content marketing. Using […]

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SEO Friendly React.js App Architecture for Multimedia Content

There’s an issue with modern content creation for the web – non-technical users want to be able to create mixed media content, with the option of embedding custom components where needed. However, traditional CMS tools don’t have the middleware to support that idea. We decided to sit down and create a prototype middleware in React.js […]

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Scraping for Content Marketing Ideas & Research

“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]

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What We Learned Watching GoogleBot Crawl a JS Web App

A little while ago, we built a prototype universal JS application called History of Humanity. More recently, I decided to start converting it to ES6, and go back and tidy the code a little (code available at the GitHub repo). So I thought we’d share a little of what we learned from that, and what […]

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PPC Insights for SEO: Reduce Costs and Increase Overall Effectiveness

Recently, I was speaking with a potential client about what success to them would look like, and one of the key priorities was a reduced CPA. Not rankings, not increased revenue, but reduced costs. I find it strange that this is such a rare request when talking about SEO projects. Many of us specialise and […]

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React.js SEO: How to Build Search Friendly Javascript Applications with React.js

Preface: This post is aimed at technically inclined marketers. However, React.js is an important concept to be aware of if you’re new to the subject, so don’t be put off. In this post, we’ll unpack terms you may not know. Just hover over anything underlined to get an explanation of what it is, or feel […]

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How to Deconstruct Inspirational Creative Marketing Campaigns

As a marketer interested in technical innovation, I like to keep a close eye on where the marketing industry is going. Often, I find things that are so inspiring, I have to find out how they were made. Over the years, I’ve developed a fairly simple process for de-constructing how a campaign was created, and […]

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Why You Should Learn JSON-LD & Separate Your Data from Your Markup

For years and years, web developers have been taught to separate presentation from structure. Your HTML (the Markup) should be separate from your CSS (the presentation) and so on. That’s why I’m an advocate of placing your data in a JSON-LD payload; rather than including data inside the HTML Mark-up. I’d argue this is a […]

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Does This Look Right To You?

A few days ago I was at the Inbound Conference in Dublin. At the bar after my session, a junior digital marketer asked me a really interesting question: “What’s the best piece of advice you could give someone who’s currently learning SEO?” My answer: always ask yourself, does this look right? Be Curious The SEO […]

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How Google Search May Look on Mobile in the Future

A few weeks ago, one of our junior team asked me to host a training session to explain Schema markup. Specifically, what Schema is, and why we implement it. It was an extremely on-point question, and one that I enjoyed answering. Around the same time, I was contacted for an opinion on Google’s Mobile update […]

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Marketers. Learn to Sell.

You’re a marketer. You should learn to sell. In the last two weeks, I’ve come across two marketers who have said that they’d never want to have to sell. I think all marketers should have experience of actually selling something. I think almost all do, without actually realising. Have you been successful in a job […]

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