Ecommerce Tips: 9 Features to Improve Your Product Page Conversion

How to Improve Your Product Page Conversion with 9 Easy to Test Features Most SME retailers focus more on traffic generation and promotion than they do on site conversion. Often we find that a focus on conversion rate takes a lower priority; as if it’s the poor second cousin of the family. This is a […]

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Majestic SEO vs Moz Vs aHrefs vs Search Console – Which Is Best?

The Debate: Which Link Data Provider is the Best One? For as long as I can remember the competition to be the best link data provider in the SEO industry has raged on. Moz vs Majestic, what’s aHref’s index size? And, so on. It’s a tough job; a high volume, low unit value sort of […]

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Analytics, Analysis and JS App Architecture

If you’re building things in Angular 2 or React, have a component that composes the application and track module loads, as well as specific interactions to learn interesting things. Background A while ago I built a search-friendly React.JS app to test how people interact with very long form content on the web, on different devices. […]

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Mobile Ecommerce: Optimise Your Product Pages for Mobile

Your mobile product pages are probably the least explored quick win opportunity your marketing team could exploit. To benefit fully; we need to understand the important differences between mobile and desktop. Often however, we see retailers lumping mobile together with desktop; a toxic decision when it comes to conversion and organic search performance. Smarter retailers […]

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How Many Pages On My Site has Google Indexed? Measuring Site Indexation

How many pages on my site has Google indexed? Getting an accurate answer to this question, especially with larger sites, is actually quite difficult. It’s smart to rely on your own data, that’s for sure. We know that using a site: operator in Google search will yield inaccurate results: Five hundred and something pages seems […]

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Optimising for Google’s Quick Answer Box

“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […]

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What I Learned From Really Long Form Content Production

I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking about how to think about tracking such a piece of content, and I wanted to share a little of […]

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21 Free Tools to Develop Your Content Marketing Strategy

Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a tool for whatever ails you. But when you’re pressed for time and money, the last thing you want is a laundry list of expensive tools that you ‘MUST HAVE’ or ‘CAN’T LIVE WITHOUT.’ That’s why I’ve compiled […]

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Scraping for Content Marketing Ideas & Research

“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]

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What We Learned Watching GoogleBot Crawl a JS Web App

A little while ago, we built a prototype universal JS application called History of Humanity. More recently, I decided to start converting it to ES6, and go back and tidy the code a little (code available at the GitHub repo). So I thought we’d share a little of what we learned from that, and what […]

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Building Search Friendly Javascript Applications with React.js

Preface: This post is aimed at technically inclined marketers. However, React.js is an important concept to be aware of if you’re new to the subject, so don’t be put off. In this post, we’ll unpack terms you may not know. Just hover over anything underlined to get an explanation of what it is, or feel […]

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How to Deconstruct Inspirational Creative Marketing Campaigns

As a marketer interested in technical innovation, I like to keep a close eye on where the marketing industry is going. Often, I find things that are so inspiring, I have to find out how they were made. Over the years, I’ve developed a fairly simple process for deconstructing how a campaign was created, and […]

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Why You Should Learn JSON-LD & Separate Your Data from Your Markup

For years and years, web developers have been taught to separate presentation from structure. Your HTML (the Markup) should be separate from your CSS (the presentation) and so on. That’s why I’m an advocate of placing your data in a JSON-LD payload; rather than including data inside the HTML Mark-up. I’d argue this is a […]

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Does This Look Right To You?

A few days ago I was at the Inbound Conference in Dublin. At the bar after my session, a junior digital marketer asked me a really interesting question: “What’s the best piece of advice you could give someone who’s currently learning SEO?” My answer: always ask yourself, does this look right? Be Curious The SEO […]

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How Google Search May Look on Mobile in the Future

A few weeks ago, one of our junior team asked me to host a training session to explain Schema markup. Specifically, what Schema is, and why we implement it. It was an extremely on-point question, and one that I enjoyed answering. Around the same time, I was contacted for an opinion on Google’s Mobile update […]

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