Become a GA4 expert
With the Builtvisible complete guide to GA4
GA4 presents a number of exciting opportunities for marketers looking to get more out of their data. Our Head of Data has created this comprehensive guide to all of the new improvements, simplifications and quick wins – complete with video walk-through to acquaint you with each new area of the platform.
While migrating to GA4 may be daunting and confusing, as you start to interact with it we’re confident all will make sense and prove to be very rewarding in the end. If you need any support on your GA4 journey, we’re here to help.
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Who is this guide for?
SEO teams who want to understand how GA4's attribution improvement actually plays to their benefit
Content and Product teams looking to better understand user journies and pain-points
Ecommerce brands needing to get everything ready ahead of the upcoming high season
Marketing leads and data analysts looking for easy to use AI tools to drive better decisions
What's in the guide?
13 exciting new features
We show you what the platform has to offer over Universal Analytics, clearly demonstrated with real-world images and videos.
An overview of the new unified approach
GA4 brings together web and app measurement, with a simpler data structure, and unified user identity solution. We'll show you why this is awesome!
BigQuery takes centre stage
Google has opened up BigQuery to everyone, we explain why we're excited by this and how you can use it to level up your analysis and marketing.
And so much more!
From improvements to Custom Dimensions, quick wins with Enhanced Measurement, and new AI capabilities, GA4 is so stacked with new toys we can't list it all here. Dive in to find out more.
About the author
Gary Stubbenhagen
Head of Data
Gary leads the data team at Builtvisible. He has racked up ten years’ experience in analytics, focused on digital marketing and user experience, in a career that has spanned both client-side and agency life.
Having experienced some of the best and worst the industry has to offer, his approach is rooted in the firmly held belief that data should be used strategically and without a slavish devotion to any specific tool or ecosystem.
Don't just take our word for it!
Builtvisible were talking to us about GA4 before it was even cool! Thanks to their reliable level of support, we’re now ahead of the curve to start capturing data for YoY comparison.
From the initial migration setup to delivery of training to our marketing team, Builtvisible have continued to take a massive weight off our shoulders.
David Lionetti, Head of Marketing, Greenwich Leisure Limited
