Steven Peters

Steven Peters is a freelance content creator and a long-time Builtvisible collaborator.

When he's not writing about digital marketing or penning his next novel, you can find him trying his best not to neglect his Twitter @StevenTPeters.

Steven Peters' posts

18th February 2018
You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d...
Content

Tone of voice: the difference between voice and tone and how to...

5 min read
11th July 2016
I am not a graphic designer. I do not pretend to intimately understand their frustrations, or even that all of them share the same frustrations. However, after perusing Reddit and...
Content

How to speak your graphic designer’s language

2 min read
13th June 2016
Suzette Mayr, author of Monoceros, was my mentor throughout University. I attended at least three of her creative writing classes in my undergrad, and she also served as my...
Content

Copywriting tips from the great authors

3 min read
6th April 2016
Small- and medium-sized enterprises (SMEs) face many challenges, especially when it comes to developing an effective content marketing strategy. You might feel restricted by time...
Content

How to develop a content marketing strategy for your SME

8 min read
29th March 2016
Landing new business is excellent, but if you’re not also gaining repeat customers then you’re winning the battle, but losing the war. Customer retention is your ticket...
Content

Content marketing for customer retention

10 min read