Content

5 cool content marketing examples to arrive on the internet in Q1

by on 30th March 2016

There’s so much great stuff being published to the web on a daily basis that it can be hard to keep up, so let us take the leg work out of it for you. As the end of Q1 races towards us, here’s a brief look at what the first months of 2016 have offered up in terms of sweet, sweet content.

In Space We Trust

In Space We Trust

Take a look: http://inspacewetrust.org/en/

Produced by Russian digital agency Ailove for the Russian Federal Space Agency, this digital art project takes users on a journey through the history of space exploration.

Combining original sound, interactivity, animation and intelligent design, the lack of compromise on quality here is strikingly apparent, while the relatively novel use of a horizontal journey layout lends the piece a further air of inventiveness.

The interactive character gives users control over the pace of the journey and lets you investigate the timeline in a way that reflects the topic of exploration at hand.

In 2016 Make Me

In 2016 Make Me

Take a look: http://2016.makemepulse.com/

One way to stand out from the cumbersome noise of New Year well-wishing is to dazzle your audience with an elegantly packaged collection of web-toys, as demonstrated by Make Me Pulse (MMP).

MMP is a French interactive studio known to produce beautifully crafted digital experiences. They’ve taken advantage of seasonal etiquette to showcase their technical prowess through simple design, with a particular emphasis on user interactivity.

Built using canvas, the team have created a digital ‘greeting card’ highly primed for engagement through its encouragement of creativity and play.

Codeology

Codeology

Take a look: http://codeology.braintreepayments.com/

Turning code into digital art, Braintree Payment’s Codeology is a nifty little project that transforms projects stored on GitHub into unique and colourful organic forms.

While everyone can explore the many featured ‘creatures’, GitHub users have the pleasure of searching for and seeing their own code brought to life – an angle that can both delight and disappoint.

The personalisation angle plays cleverly on anticipation and competition – two highly motivating emotional conditions.

The Speed of Unicorns

The Speed of Unicorns

Take a look: https://fleximize.com/unicorns/

Turning to content on a smaller scale, Fleximize’s The Speed of Unicorns is a well-executed example of data visualisation – simple, clear and relevant to the audience of the brand, an SME business loan provider.

Through four interactive bar charts, Fleximize explore the growth and characteristics of ‘unicorns’ – startups valued at $1 billion or more.

The project has successfully distilled a substantial amount of data and research into a relatively compact and digestible tool that offers interesting takeaways at a glance.

How to Live Like a Creative

How to Live Like a Creative

Take a look: http://format.com/creative-people

Our final example is a bright and quirky illustrated infographic by the folks at Format. This step-by-step guide takes readers through the day in a life of a ‘creative’ based on survey data from 2,000 members of the Format community.

This is a great example of content organised around identity.  As an online portfolio platform, Format’s customers are creatives. By placing their lifestyle at the heart of the piece, the graphic becomes highly relatable to the target audience.

It also challenges stereotypes and plays on our innate curiosity, as we unavoidably end up making comparisons with our own lifestyle.

Responses

  1. Great post, Dani – your comment: “The personalisation angle plays cleverly on anticipation and competition – two highly motivating emotional conditions.” really gave me some inspiration for a future post.

    Thank you!!

  2. Excellent examples, Dani.

    I love that all of these websites showcase really unique content, but they all share common traits like strong copy and minimalist design.

    I also can’t help but notice that a few of these sites include interactive elements. How important do you think interactive content will wind up being in 2016 and the years to come?

  3. Hi Steven,

    Thanks very much!

    Sorry for the slow response, I’ve just returned from off the grid adventures in NZ.

    With the rise of new technologies like VR I have no doubt that interactivity will play an increasingly important role in how brands engage with audiences through content. This will likely occur most prominently through the vein of gamification and at the intersection of interactivity and personalisation – early examples of which we can see in multiple choice adverts on streaming services.

    Keen to hear your thoughts!

  4. Personalisation is definitely a big draw. I also also agree that interactivity has huge potential to elevate advertising.

    One of the ads that really sticks with me from 2015 is the immersive 360-degree teaser trailer for Star Wars: The Force Awakens, posted on their Facebook page. The ability to experience Jakku from a speeder, control the camera, and find new things every time you “play” that trailer made the ad something special.

  5. Thanks for those thoughts.

    Codeology has been around quite a while – my late brother printed off some fractal art years ago (and my mother still has the prints hanging on her wall).

    I also liked the How to Live Like a Creative infographic – it’s always good to see facts and figures in something other than a spreadsheet table. Thanks!

  6. Hi Trevor!

    Oh really? Perhaps they gave the site a refresh recently. Either way, it’s a cool little hub!

Comments are closed.

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