There’s so much great stuff being published to the web on a daily basis that it can be hard to keep up, so let us take the leg work out of it for you. As the end of Q1 races towards us, here’s a brief look at what the first months of 2016 have offered up in terms of sweet, sweet content.
In Space We Trust
Take a look: http://inspacewetrust.org/en/
Produced by Russian digital agency Ailove for the Russian Federal Space Agency, this digital art project takes users on a journey through the history of space exploration.
Combining original sound, interactivity, animation and intelligent design, the lack of compromise on quality here is strikingly apparent, while the relatively novel use of a horizontal journey layout lends the piece a further air of inventiveness.
The interactive character gives users control over the pace of the journey and lets you investigate the timeline in a way that reflects the topic of exploration at hand.
In 2016 Make Me
Take a look: http://2016.makemepulse.com/
One way to stand out from the cumbersome noise of New Year well-wishing is to dazzle your audience with an elegantly packaged collection of web-toys, as demonstrated by Make Me Pulse (MMP).
MMP is a French interactive studio known to produce beautifully crafted digital experiences. They’ve taken advantage of seasonal etiquette to showcase their technical prowess through simple design, with a particular emphasis on user interactivity.
Built using canvas, the team have created a digital ‘greeting card’ highly primed for engagement through its encouragement of creativity and play.
Take a look: http://codeology.braintreepayments.com/
Turning code into digital art, Braintree Payment’s Codeology is a nifty little project that transforms projects stored on GitHub into unique and colourful organic forms.
While everyone can explore the many featured ‘creatures’, GitHub users have the pleasure of searching for and seeing their own code brought to life – an angle that can both delight and disappoint.
The personalisation angle plays cleverly on anticipation and competition – two highly motivating emotional conditions.
The Speed of Unicorns
Take a look: https://fleximize.com/unicorns/
Turning to content on a smaller scale, Fleximize’s The Speed of Unicorns is a well-executed example of data visualisation – simple, clear and relevant to the audience of the brand, an SME business loan provider.
Through four interactive bar charts, Fleximize explore the growth and characteristics of ‘unicorns’ – startups valued at $1 billion or more.
The project has successfully distilled a substantial amount of data and research into a relatively compact and digestible tool that offers interesting takeaways at a glance.
How to Live Like a Creative
Take a look: http://format.com/creative-people
Our final example is a bright and quirky illustrated infographic by the folks at Format. This step-by-step guide takes readers through the day in a life of a ‘creative’ based on survey data from 2,000 members of the Format community.
This is a great example of content organised around identity. As an online portfolio platform, Format’s customers are creatives. By placing their lifestyle at the heart of the piece, the graphic becomes highly relatable to the target audience.
It also challenges stereotypes and plays on our innate curiosity, as we unavoidably end up making comparisons with our own lifestyle.