On Tuesday I presented at the A4U conference in London on ‘Turbo-Charging Your SEO and Link Building Strategy’ alongside the brilliant Patrick Altoft. Trying to squeeze technical SEO, link analysis and link building into a 20 minute presentation was definitely a fun challenge! As such I decided to focus on the points that I most commonly see having a negative impact on websites traffic from Organic Search and explain how a site owner could go about identifying and fixing these problems.
The presentation was based on www.tripomatic.com (a site submitted by a very kind delegate) and ran through some of the methods I use when performing a site audit. One of the main points I wanted to get across was that simply diagnosing problems is not enough. A good SEO audit needs to identify technical problems, explain the cause, and clearly suggest the appropriate ways to resolve them. In short, a document like this has to provide a road map for a website owner or marketing team to generate more traffic from organic search.
The main points covered were:
- How to gain a good ‘health’ overview
- How to make meta recommendations actionable
- How to quickly identify technical problems (and how to fix them!)
- How to find bad links
- How to build stronger links moving forwards
Thanks again to everyone who was there – hope you enjoy the slides!