Turbo-Charging Your SEO and Link Building – A4U London

On Tuesday I presented at the A4U conference in London on ‘Turbo-Charging Your SEO and Link Building Strategy’ alongside the brilliant Patrick Altoft. Trying to squeeze technical SEO,  link analysis and link building into a 20 minute presentation was definitely a fun challenge! As such I decided to focus on the points that I most commonly see having a negative impact on websites traffic from Organic Search and explain how a site owner could go about identifying and fixing these problems.

The presentation was based on www.tripomatic.com (a site submitted by a very kind delegate) and ran through some of the methods I use when performing a site audit. One of the main points I wanted to get across was that simply diagnosing problems is not enough. A good SEO audit needs to identify technical problems, explain the cause, and clearly suggest the appropriate ways to resolve them. In short, a document like this has to provide a road map for a website owner or marketing team to generate more traffic from organic search.

The main points covered were:

  • How to gain a good ‘health’ overview
  • How to make meta recommendations actionable
  • How to quickly identify technical problems (and how to fix them!)
  • How to find bad links
  • How to build stronger links moving forwards

Thanks again to everyone who was there – hope you enjoy the slides!

Turbo-Charging Your SEO and Link Building from MRJonQ

 



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2 thoughts on “Turbo-Charging Your SEO and Link Building – A4U London

  1. yogesh says:

    Fantastic blog, how nicely you have covered the topic. I will visit regularly to read more intersting blog post here. http://www.Search-Engine-Optimization-Guaranteed.com

  2. Petra says:

    Thanks again for your perfect presentation at the A4U conference and sharing your tips with us. It will be extremely useful for us :)

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