Google have been playing around with movie listings in SERPs for a while– displaying snippets that include ratings information, links through to trailers and reviews too. However, today we caught these results for “cinema” and “theatre” in the UK results.
Individual film pages are formed from comprehensive aggregated data – being pulled through from authoritative sources and those utilizing reviews/microformat:
Interestingly this is also occurring in regards to searches for ‘theatre’[?]
Location specific “theatre” searches:
Location specific searches yield aggregated local-search data – with cinema specific address and show time listings:
And here’s what Google is rolling out if you’re unable to see the above: