Low Effort, Big Return Marketing: Quick Wins for SEO

They say the smallest things can make a difference, and I don’t doubt that for a second. A passion for search engine optimisation is borne from a love of teasing out each and every possible performance gain on a site. That simple truth has kept me addicted to SEO for over a decade. Marginal Gains: […]

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On Link Volume for SEO

Like every other SEO / digital agency, we get requests for “link volume numbers” in our proposals on a regular basis. That’s OK, we know how to deal out a decent response to the query, but the queries still come. Today I’m going to talk about why asking for link volumes in an organic campaign […]

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An Important Lesson All Marketers Should Remember: Start Simple

Marketers put themselves under a lot of pressure to impress. Who has the best idea? The most complex, exciting and innovative concept? What’s going to sound like we know our stuff in the next conference presentation? What will make that potential client choose our pitch? Will the client like the sound of my idea the […]

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SEO for ATG, Endeca and Oracle Ecommerce

Introduction Oracle acquired ATG in January 2011, as one of the most popular ecommerce software platforms, providing facilities for merchandising and content personalisation. Later that same year Oracle also acquired Endeca, a leader of ecommerce based search technology through faceted navigation. ATG & Endeca together formed the core of Oracle’s ecommerce solution, which evolved into […]

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Optimising Demandware for SEO

What is Demandware? Demandware is an e-commerce software platform for retailers. It allows them to grow and manage tailored digital and mobile commerce sites. Founded in 2004 by Stephan Schambach, the platform was launched in 2005 and went on to raise $88 million in its initial public offering (IPO). As of today Demandware boasts over […]

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Competitive Content Analysis

My last post Identifying Your Audience: a Data-Driven Approach to Content Planning was pretty data heavy, and long. This time I’m going to talk through something a little lighter, that can still flag up some content ideas, and provide a list of people you can outreach to. Aims: By the end of this article you […]

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The Content Lifecycle

Recently outside of my daily digital marketing role I have been expanding my skills in nature photography and advancing my iPhoneography photography skills, as this is a passion of mine. What I’m learning during this process of advancement, is you can use certain methods of creativity in photography to implement in your daily working content […]

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A Finishing Touch to Effective Outreach

So you’ve spent a significant amount of time and/or money creating something that both you and your company are proud of. You have ready the name and email address for the person you want to reach out to. One carefully crafted email later, you now with a hint of anticipation and excitement hit send…and then. […]

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Link Equity and Crawl Efficiency Maintenance

When conducting link audits, people usually look for risks rather than opportunities. By paying attention to what happens to Googlebot crawling external links to your site, you can usually find multiple ways to retain link equity and rank better as a result. This post should be useful for anyone working with big websites or old […]

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A Research Process for SEO Sales

Scoping New Projects: A Research Process for SEO Sales If you’ve done sales for a digital marketing agency, you know how difficult and time consuming it can be. It’s up to you to figure out if the client is a fit for your agency, scope the entire project and work out a schedule and price point […]

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Content Strategy vs. SEO – What Do You *Really* Do?

Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and […]

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Link Auditing: Removing A Penalty From an Old Domain

More than several years ago now, some of my closer colleagues will remember our old domain name, SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. This is known as “negative SEO” and […]

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The Basics of JavaScript Framework SEO in AngularJS

Imagine the scene: you’re embarking on the first few moments of a website diagnostic for your SEO audit. You disable JavaScript in your toolbar of choice and off you head, hopeful to discover a JS only navigation and a bunch of site architecture problems. If you’re still finding your feet in the world of technical […]

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Using Optical Character Recognition for Better On-Page SEO

Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Taken from http://builtvisible.com/author/richardbaxterseo/ Why rely on Google expending more processing cycles to understand your content when you could just give them the text to parse? Since most Ecommerce sites tend to be a little thin on the […]

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Know How It’s Built: "Cool" Isn’t Good Enough

An OK story teller can tell someone else’s story. A good story teller can invent a story. A great story teller knows exactly how to tell their own story. Consider the skills required by the modern digital marketer, an accomplished digital marketer. Story telling: research, the ability to imagine and craft great creative and promote […]

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