Steps to Recruiting an SEO Manager

Much of my time in the past month has been consumed by an SEO recruitment campaign we’ve been running in the US and UK for a major client. In that time, I’ve had the opportunity to really think about my relationships with the recruitment agencies I’ve been working with and review how their selection process […]

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SEO Management 101 – What Makes for a Good SEO Manager?

What makes for a good SEO Manager? While researching this post, I found it surprising that there’s a near total lack of content on the subject of SEO Management that I could find. Awesome, I thought. Here’s to writing in an under-served niche, and hopefully creating a useful blog post. What makes for a good […]

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The In-House SEO Agency Cycle [In House Tips]

One of the toughest challenges for an in-house SEO, especially in a large organisation, is keeping a company wide awareness of existing SEO campaigns and communicating the need to respect SEO requirements throughout the web development, product and content lifecycle. Occasionally, we even struggle to convince cynical business owners to get started in digital marketing. […]

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Build a Great SEO Team [Organisational SEO]

Putting together a team of the right people for great SEO is just one step towards reaching organisational SEO nirvana. In my post at Blogstorm I covered the concept of how great SEO starts with the right people, and what qualities you’re looking out for during your recruiting process. This post takes a step back […]

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Group interviews – the way to go when you're recruiting SEO's

Recruiting new SEOs to join your team can be pretty tough. Finding the time to run the interviews, booking the meeting rooms and reviewing the CV’s can be time exhaustive and slow. If you’re recruiting candidates who are relatively new to the world of SEO, why not try a group interview at first base to […]

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How to Recruit an SEO [SEO Recruitment Tips]

Recruiting a top flight SEO can be a daunting challenge for the inexperienced recruiter. This post examines what you may need to consider along the way, how you need to be prepared before placing an advertisement and what to ask in an interview to make sure you’ve got the right candidate for the job. 1) […]

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How to Add Simple Jobs Board Functionality to WordPress

This is now an older post from our archive, however the content is still useful if you’re looking for ideas on how to develop job listings for your wordpress site. We’ve also authored a useful guide to adding pages automatically using Gravity Forms which is very relevant to this advice. Enjoy! Add a jobs board […]

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Recruitment SEO Guide – How to Optimise Your Jobs Site

There’s nothing new about an SEO guide. There are many, many brilliant guides to SEO out there such as Aaron Wall’s SEObook and Rand Fishkin’s Beginner’s guide to SEO. There are however, few, if any, industry specific SEO guides to read up on. My Guide to Recruitment SEO is aimed at the beginner to intermediate […]

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Understand Your Long Tail – Guide to Recruitment SEO part 5

My last post talked about optimised SEO campaigns to leverage branded search queries. For part four of my recruitment seo guide, we’re going to talk about your long tail traffic. This post develops the concept, by adding a discussion on how best to handle dynamic meta code templates for each one of your jobs. Could […]

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Optimised Campaigns Leveraging Brand Search – Guide to Recruitment SEO part 4

My last post looked at optimising a key area of your recruitment website content – your vacancies. For part four of my recruitment seo guide, we’re going to talk about optimised SEO campaigns to leverage branded search queries. Vacancy optimisation is designed to capture traffic for long tail search like “landscape gardener job in Rickmansworth”, […]

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Optimising Vacancy Pages – Guide to Recruitment SEO part 3

In the last post I discussed some of the basic elements of a search engine optimised homepage on a recruitment website. For part three of my recruitment seo guide, we’re going to talk about vacancy pages. Vacancy pages. How many jobs has your recruitment agency had in its database since the company started, each vacancy […]

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Optimising your homepage – guide to recruitment SEO part 2

In my last post I discussed planning the structure of your site and assigning keywords to each main content area of the site. Thinking in “keyword buckets” should have helped you out there too. This is part two of my recruitment seo guide. This post discusses a basic guide to creating an optimised homepage on […]

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Creating an optimised site structure – guide to recruitment SEO part 1

Over the next few weeks I’m going to be creating a guide to recruitment SEO: the series is aimed at beginner to intermediate SEO’s or in house marketers working to design a search engine friendly website able to attract new candidates or potential clients. Getting a clearly organised and well optimised sitemap structure on your […]

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