Understanding Competitiveness in Search Engine Rankings [Keyword Research Tools]

Moz have just released an exciting update to their keyword difficulty tool. The new version of the tool gathers data from the Google Adwords API and Linkscape to help get a more detailed understanding of the SEO challenge involved with targeting a specific keyword ranking. I’ve been super lucky to get an early view of […]

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Comparing Trust Metrics and Value Analysis to Understand Search Rankings

In July 2009, I used some data extracted from Linkscape to attempt to find patterns in ranking position and general domain / URL trust metrics after the Vince update hit the UK SERPS. Though the analysis couldn’t have taken into account the fact that Google since confirmed they use click through (satisfaction rate) based data […]

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The Most Contentious Issues in the SEO Industry

This year’s “Search Engine Ranking Factors 2009” from SEOmoz offered up a new metric alongside each ranking factor to measure the standard deviations of contributor answers. Basically, a percentage to define the range of disagreement / agreement alongside each answer given by the contributors. Interestingly, the most contended factors were all negative ranking factors, activities […]

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Search Ranking Factors 2009 Released

In case you haven’t noticed, SEOmoz have just published their Search Engine Ranking Factors for 2009: Every two years, SEOmoz surveys top SEO experts in the field worldwide on their opinions of the algorithmic elements that comprise search engine rankings. This year features contributors from the US, UK, Canada, Australia, New Zealand, Iceland, the Ukraine, […]

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