How to Be a Better SEO

Today I’m posting the summary notes from my session at this year’s BrightonSEO. I hope you enjoy them, the topic is certainly one dear to my heart and I can honestly say how refreshing it was to be asked to speak on a topic that wasn’t directly SEO itself. Thanks to Kelvin and the conference […]

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Incorporating SEO Into Web Publishing Workflow

In July 2007 the Telegraph decided to change the traditional publishing workflow for production of the website. The changes included taking a web first publishing model. Journalists were also encouraged to publish their own articles. Alongside this an SEO team was set up and their goal was to get every content item optimised for search […]

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On Becoming an In-House SEO

How many people made a resolution to find a new job this New Year? Deciding to leave your current employer is not an uncommon decision to make, particularly after Christmas. Today I thought I’d share some experiences I’ve had in the past on becoming an in-house SEO. What are the differences between working in-house compared […]

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Steps to Recruiting an SEO Manager

Much of my time in the past month has been consumed by an SEO recruitment campaign we’ve been running in the US and UK for a major client. In that time, I’ve had the opportunity to really think about my relationships with the recruitment agencies I’ve been working with and review how their selection process […]

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SEO Management 101 – What Makes for a Good SEO Manager?

What makes for a good SEO Manager? While researching this post, I found it surprising that there’s a near total lack of content on the subject of SEO Management that I could find. Awesome, I thought. Here’s to writing in an under-served niche, and hopefully creating a useful blog post. What makes for a good […]

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The In-House SEO Agency Cycle [In House Tips]

One of the toughest challenges for an in-house SEO, especially in a large organisation, is keeping a company wide awareness of existing SEO campaigns and communicating the need to respect SEO requirements throughout the web development, product and content lifecycle. Occasionally, we even struggle to convince cynical business owners to get started in digital marketing. […]

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How To Make an SEO Activity Plan

The SEOmoz / Distilled Pro Seminar was, without a doubt, a hugely successful event. While the attendees eagerly await the publication of the DVD, I thought I’d provide a bit more background on some of the slides covering organisational SEO. Planning Your SEO Activity One of the key points I made at the conference was […]

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Build a Great SEO Team [Organisational SEO]

Putting together a team of the right people for great SEO is just one step towards reaching organisational SEO nirvana. In my post at Blogstorm I covered the concept of how great SEO starts with the right people, and what qualities you’re looking out for during your recruiting process. This post takes a step back […]

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Group interviews – the way to go when you're recruiting SEO's

Recruiting new SEOs to join your team can be pretty tough. Finding the time to run the interviews, booking the meeting rooms and reviewing the CV’s can be time exhaustive and slow. If you’re recruiting candidates who are relatively new to the world of SEO, why not try a group interview at first base to […]

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How to Recruit an SEO [SEO Recruitment Tips]

Recruiting a top flight SEO can be a daunting challenge for the inexperienced recruiter. This post examines what you may need to consider along the way, how you need to be prepared before placing an advertisement and what to ask in an interview to make sure you’ve got the right candidate for the job. 1) […]

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