Review Snippet Over-Saturation in Google Search Results

Earlier this week I had a lot of fun putting together a presentation for (a thoroughly excellent) SMX Advanced. Originally I was going to broach the (often slightly) dry topic of using Person Schema (or hCard) to get “people” rich snippets for author pages. As it turns out, using hCard or Schema.org on an author […]

Read more

Product Vocabularies for Online Retailers [Structured Data & Microformats]

If you’ve been testing Microformats on your website, you’ll be quite familiar with hReview, hRecipe, and hCalendar to enhance your search results with rich snippets. For each type of site content, be it events, reviews and the like, there are a number of different markup languages you could use: Microformats, Microdata or RDFa. Along with […]

Read more

Microformats: Mark-up Your Recipes Online With hRecipe

I love it when Google announces support for new Microformats. In the past we’ve discussed hReview, hCard, and many other draft standards. Today it’s hRecipe‘s turn to get some attention and support from Google. What is the hRecipe Microformat? [Definition] hRecipe is a simple, open, distributed format, suitable for embedding information about recipes for cooking […]

Read more

Using the hReview Microformat for your Review Pages

There’s been a continuous and very useful flow of writing on the web around the subject of techniques and products using HTML5 and structured data recently. The use of structured data in front end web design is a favourite subject of mine, an interest that more frequently influences recommendations in our SEO consulting. Recently I […]

Read more

HTML5 Examples in the Wild

It’s always fun to speculate what the future holds for us, and this morning I’m going to take a look at an emerging trend that I believe will affect the way SEO’s work in the future, HTML5. We’ve already covered some of the early details of HTML5 and how it will affect SEO, at Builtvisible, […]

Read more

Draft Microformats – the Future Looks Structured

This is an old, albeit interesting post. For a more up to date guide to Schema and Rich Snippets, take a look at our Guide to Rich Snippets here. Microformats have been around for a while and there’s plenty of evidence that search engines wish to continue supporting the emergence of these standards in an […]

Read more

Google launches Rich Snippets Preview Tool (RDfa)

This is an old, albeit interesting blog post. For a more up to date view on structured markup, please take a look at our guide to Rich Snippets. You (hopefully) remember a few posts on Builtvisible discussing HTML5 and the impact that structured data will have on SEO, and if you do, you’ll remember me […]

Read more

Markup Location Data on Your Pages with the hcard Microformat

Chris Silversmith writes “Should You Geotag Pages For Local SEO?” over at Search Engine Land today, giving a thorough overview of the hCard Microformat, its uses and possible alternatives. In his post, Chris writes: In the past, I’ve strongly recommended the use of semantic markup in the form of hCard microformats as a component of […]

Read more