The Future of Local Discovery is About the Story, Not the Place

Did I say the future? I mean the now. “Local” discovery in our books has historically been highly focused on optimizing for the right category, address, keywords, location, etc. What are people searching for in San Francisco? Make a page for it! But which one of these descriptions of the same place below is more […]

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How to Make Your Content Local

If you have a local business, you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. This can help ensure that more pages of your website (your blog in particular) rank well when people are searching for local content. In today’s post, we’re going to look at […]

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A Look at the Changes from Google Places to Google+ Local

If you have a local business (or do online marketing for one) then you have likely heard about the big change with Google Places. Now, Google Places is a part of Google+ in Google+ Local. So just how big is the change and how does it help or hurt your local business? In today’s post, […]

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How to Maximise Your Chances of a Better Local Ranking

Having a local presence within the search engines has become essential over the last year. More and more businesses are realising the importance of ranking well for local searches but a large number don’t exactly know what to do about it. Most know bits and pieces and have set up the odd profile here and […]

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Recent Locations Influence Google Search Results

Earlier this evening I decided it was high time I got another eye test, so I searched for “Specsavers” in Google.co.uk: Anything out of the ordinary here? For me, yes! I was in Croydon this weekend and prior to leaving the house I carried out a few searches for the location of the party we […]

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Incorrect Marker in Google Maps Can Skew SERPS

You’ve probably seen (and read about) the “fix incorrect marker location” functionality offered inside the Local Business Center area of Google Maps. What I find amazing is how easily this map location can be positioned incorrectly regardless of the registered address. Take this ranking for “SEO Consultant London” taken from Google.co.uk. “W6″ is not located […]

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Increase your Google Local Business reviews – Link to your reviews page

Here’s an idea for discussion. Is linking to your Google Local Business listing asking for feedback OK? Are other sites already doing this? I’d like to hear your thoughts… According to David Mihm’s excellent Local Search Ranking Factors, “The number of reviews is a critical factor for both ranking and conversion.” I realise there are […]

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