How to Make Your Content Local

If you have a local business, you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. This can help ensure that more pages of your website (your blog in particular) rank well when people are searching for local content. In today’s post, we’re going to look at […]

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Examples of Using Great Content to Attract Business

We’ve covered everything from how to find your target audience to measuring your content marketing results. Now it’s time to look at some real content examples and strategies from businesses using different types of content to attract their target audience. Content Strategy: Offering Free Useful Tools While many businesses charge for their online toolset, others […]

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Content Analytics: Measuring Your Content Marketing Results

Remember how you had to define your content marketing goals when creating your content marketing plan for your business? Once you’ve started producing content, you need to make sure that your content is actually helping you achieve those goals. In order to find out, you will need to take some time to measure your content […]

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How SEOgadget Builds Links – Searchlove London 2012

This year’s Searchlove conference was a hugely enjoyable, challenging for days with some of the best speakers I’ve seen on the conference circuit. My presentation, “How SEOgadget Builds Links” took a long hard look at the future of link building, and specifically, challenged the audience to consider targeting very specific groups of people using “really targeted outreach”. […]

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Content Generation: Creating a Content Plan for Your Business

Now that you know how to find your target audience and how to find content topic ideas that appeal to that audience, your next step is to create a content plan of action for your business. Without a stable content plan, you may find that all of the enthusiasm you have thrown into the idea […]

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Content Development: Finding Great Topics for Your Target Audience

Last week, we discussed how to find your target audience by using internal resources such as your own sales and support teams, Google Analytics, and social insights. Once you have defined your target audience, your next goal in content development is to find great topics that your target audience will love. Here are some ways […]

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Content Strategy: How to Find Your Target Audience

When it comes to content marketing, your first step should be to figure out your content marketing goals and who is your target audience. Content marketing goals could include one or more of the following: Positioning your business as an authority in your industry. Attracting new clients through informative content. Attaining more traffic from search […]

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Preliminary Infographic Research: Killing Three Birds with One Stone

Hi all, I’m Liam Fisher. I’ve been an SEO executive at SEOgadget for about seven months, and so now I’m making my debut on the Gadget blog with this little piece about making the most of your preliminary infographic research. Recently we were in talks with one of our clients in the cosmetics space about […]

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Signs That You Might Have an Unnatural Link Profile Punishable By Google

Most website owners want two things when it comes to link building – to increase their website rankings and avoid getting penalized by Google. Unfortunately, a lot of webmasters are still receiving the dreaded unnatural link warning in Google Webmaster Tools – even SEOmoz, although they say it is not always a cause for concern. […]

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Adventures in Link Removal – Slides and Webinar Recording

Wednesday afternoon witnessed the very first SEOgadget webinar – discussing the subject of link removal. A huge thank you to everyone that joined us, we had a really good time and of course huge props to Oli Mason for putting together such a brilliant presentation. The reason behind wanting to discuss this topic was that […]

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High Quality Web Design Showcases, News & Infographics Submission Sites

Even before I started out blogging back in 2007 I made a bold claim in a guest post on one of the most important blogs in that time: You don’t need conventional SEO, you just have to create a great site and great content and solely promote these a little. One of my main suggestions […]

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6 Reasons Why Content is a Must for Online Marketing

By now, you have probably heard nothing but the fact that content – content marketing, content development, and content strategy – must be a part of your online marketing strategy. And there are many, many good reasons for that. In today’s post, we’re going to look at all of the reasons that you should start […]

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Link Building: Anchor Text Optimisation Best Practices

For years one of the key ingredients of successful link building campaigns has been anchor text optimisation. Anchor text or the actual words that get used to link to another page or site have been among the most important ranking factors. Indeed optimised anchor texts have been so crucial that many people focused too much […]

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Generate Infographic Embed Codes Quickly and Easily with this Tool

I can’t tell you how often I have to create embed HTML for images such as infographics. Just to save a little time, I thought I’d put together a little embed code generator based on Gravity Forms: It’s actually very simple, but then again I guess the best things in life are. I hope it […]

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Link Evaluation Survey 2012 [INFOGRAPHIC]

Links, seemingly the currency of rankings, and a white-hot area right now what with all the recent de-indexing of certain link networks, GWT Warning messages being sent to over 700,000 webmasters and the ever decreasing effectiveness of low-rent link building tactics. So just what is a “good link”? We know what we look for in […]

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