SES Singapore – Link Building Tools and Tactics

Link building started for me when I was working on my own sites, having absolutely no understanding that what I was doing had any real bearing on rankings and search traffic. All I wanted to achieve was editorial reviews (online and off) and gain as many mentions as I could possible get. Looking back at […]

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Using The Google Ad Planner to Find Link Sources

The easiest wins for link building aren’t often the best wins at all for your clients. Nothing proved that better than the recent Over Optimisation and Penguin related updates for businesses throughout the world. In fact, currently there is probably more work available in the market for Link Removal than link building as most businesses […]

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Link Building: Anchor Text Optimisation Best Practices in 2012

For years one of the key ingredients of successful link building campaigns has been anchor text optimisation. Anchor text or the actual words that get used to link to another page or site have been among the most important ranking factors. Indeed optimised anchor texts have been so crucial that many people focused too much […]

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Content Auditing for Link Builders – Why You Should Do It, Tips, and a Spreadsheet

When it comes to link building, one of the toughest challenges I ran into was clients who only wanted links built to specific pages on their site. Sometimes it was just one specific page – their homepage, and other times it would be to their homepage plus various product pages. Pages that no one really […]

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6 Steps to Making Your Infographic Work

Infographics are great! But just like any other form of content, the depth and value it provides will ultimately determine whether or not it will win or fail. Although infographics aren’t new, now, more than ever, people are realising how great they are for attracting links. As a result, the art of the infographic has […]

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How To Identify Lost Links In Linkscape, Majestic or Webmaster Tools Data

I think the last two months at the Gadgetplex have been pretty much the busiest of my life. As a result, my minimum “blog every 2 weeks” target has been woefully ignored. Fortunately we’ve got some great new hires in place and, with a little luck I’ll be able to give some love back to […]

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7 Pieces of Sound Advice for Link Building Noobs

I’ve been part of the SEO community for nigh on three months now and within that time have learned a hell of a lot. Taking everything in at once though, can be a daunting, yet satisfyingly challenging experience. For my very first post on SEOgadget I want to share some of these things that I […]

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