Link Auditing: Removing A Penalty From an Old Domain

More than several years ago now, some of my closer colleagues will remember SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. I acted on the adult directory list – in fact I […]

Read more

Content Auditing for Link Builders – Why You Should Do It, Tips, and a Spreadsheet

When it comes to link building, one of the toughest challenges I ran into was clients who only wanted links built to specific pages on their site. Sometimes it was just one specific page – their homepage, and other times it would be to their homepage plus various product pages. Pages that no one really […]

Read more

How To Identify Lost Links In Linkscape, Majestic or Webmaster Tools Data

I think the last two months at the Gadgetplex have been pretty much the busiest of my life. As a result, my minimum “blog every 2 weeks” target has been woefully ignored. Fortunately we’ve got some great new hires in place and, with a little luck I’ll be able to give some love back to […]

Read more

What Are My Most Linked to Subfolders?

I’ve had two separate occasions in as many weeks where I’ve needed to answer the question: “What Are My Most Linked to Subfolders?” for a client, or for myself. I thought it would be quite fun to do a quick write up on how I answer this question using a simple Excel query, some Webmaster […]

Read more

Comparing Trust Metrics and Value Analysis to Understand Search Rankings

In July 2009, I used some data extracted from Linkscape to attempt to find patterns in ranking position and general domain / URL trust metrics after the Vince update hit the UK SERPS. Though the analysis couldn’t have taken into account the fact that Google since confirmed they use click through (satisfaction rate) based data […]

Read more