Content Strategy Helper Tool – Version 3

Consolidate trending news from across the web, and find inspiration for your research topics quickly and easily:   Skip to Set-Up About This is our 3rd update of the Google Spreadsheets based Content Strategy Helper Tool. As you’ll see, we’ve completely reworked the tool and added a large number of new social sites, content aggregators […]

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An Important Lesson All Marketers Should Remember: Start Simple

Marketers put themselves under a lot of pressure to impress. Who has the best idea? The most complex, exciting and innovative concept? What’s going to sound like we know our stuff in the next conference presentation? What will make that potential client choose our pitch? Will the client like the sound of my idea the […]

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There's No Such Thing as Boring Content

There’s no such thing as “boring content”. Imagine the scenario. You’re a marketing consultant, hired to help bring a product into market. Very specialist item, limited audience, technical product, perhaps it’s an idea you’ve never come across as a concept before. “It’s difficult marketing in boring industries”. How does that sound to your client? Or […]

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SVG Examples in Content Marketing

Content marketing is supposed to be about producing problem solving content for our customers. This should always be the case, but it’s competition that drives content marketing innovation forward. There’s competition with other brands, competition to win links, competition with other SEO’s in the same vertical and, competition to catch the attention of our users […]

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Visual Maths: A Brief History of CGI

The web is no longer a thing for HTML pages only. Nowadays, thanks to advances in technology and broadband speeds, people are doing ever more adventurous things in web content production. However, with WebGL getting ever more usable and impressive, we thought it’d be a good idea to take a step back and look at […]

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The Messages Behind Messages

‘Messages In The Deep’ is one of the most successful pieces of content I’ve ever had the pleasure to be a part of. As the resident outreach specialist, my part in the picture was clear – get links. However, being an outreach specialist doesn’t limit your involvement to after a project has launched. In fact, […]

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Exciting webGL Examples in the Wild

Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible, we’re constantly evolving our in-house content development capabilities. We learn through sharing amazing examples with each other. Our policy is to always attempt to break down how […]

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On Infinite Scroll, pushState and SEO

Modern web development techniques are evolving at an astounding rate. You only have to look at what’s on the cutting edge to realise that quite frankly, digital marketers who lack an interest in the front end web development and design community will eventually be at a disadvantage. For marketers there is no such thing as […]

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Mapping the Deep: Digital Cartography with Google Maps

Recently Liam wrote about how we went about creating our massive Messages in the Deep piece, looking at the process and organisation of it. In this companion piece, I’m going to take a look at how we built the largest interactive feature, the map for showing all the deep sea communication cables around the world. […]

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Reflecting on 'Messages in the Deep'

In the period running up to Mozcon 2014, Richard came to us with a proposition: he wanted us to market ourselves. We’d undergone a lot of change as a company, both in taking on some very talented newcomers and in rebuilding some of the fundamental processes governing how we go about production. This new project […]

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Competitive Content Analysis

My last post Identifying Your Audience: a Data-Driven Approach to Content Planning was pretty data heavy, and long. This time I’m going to talk through something a little lighter, that can still flag up some content ideas, and provide a list of people you can outreach to. Aims: By the end of this article you […]

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The Creative Process: An Overview

In my 3 or so years in Digital Marketing I’ve been involved in a number of ‘creative’ pieces. At the beginning you know what you want the end goal to be (brand mentions, links, referrals, shares etc.), but you need a structure in place to keep the project on track and ensure that throughout managing […]

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Everything is Marketing

If my hair had not fallen out due to natural causes I probably would have pulled it out by now. I set aside a chunk of time every day to read the latest punditry on content marketing, SEO, and other digital topics. Every day I read a statement along the lines of “traditional marketing is […]

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The Content Lifecycle

Recently outside of my daily digital marketing role I have been expanding my skills in nature photography and advancing my iPhoneography photography skills, as this is a passion of mine. What I’m learning during this process of advancement, is you can use certain methods of creativity in photography to implement in your daily working content […]

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A Finishing Touch to Effective Outreach

So you’ve spent a significant amount of time and/or money creating something that both you and your company are proud of. You have ready the name and email address for the person you want to reach out to. One carefully crafted email later, you now with a hint of anticipation and excitement hit send…and then. […]

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