Handling Blank Review Pages for Better Traffic and Conversion

Image created by: PixMix Almost a year ago, Matt Cutts asked his blog readers to Give Google feedback on “noresults” pages. According to Matt, “The #1 complaint (20+ comments) was “empty review” sites.”, and as far as his post at the time was concerned, empty review pages were in breach of the following Google Webmaster […]

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Using If-Modified-Since and better expired content to avoid 404’s

On Friday, Rand at SEOmoz asked: “Are 404 Pages Always Bad for SEO?” Recently, though, Lindsay and I were faced with a tough call on a consulting project. The client has a site that receives a ton of search queries, many of which map to their category and subcategory level pages (which are more landing […]

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