SMX Stockholm 2013 – Google Analytics for SEO

This morning I had the pleasure of coming back to SMX Stockholm for a second year, this time to join a session on Google Analytics for SEO alongside Nikki Rae.  Instead of running through Analytics from purely a reporting perspective, I decided to give the topic a little twist and focus more on how to […]

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Multi Channel Funnels in Google Analytics

Google Analytics – like the majority of web analytics software – currently reports using last-click attribution. If someone first encounters your site by searching for “mobile phones”, browses around and then leaves and later returns a week later searching for “Your Brand Name”, clicks a PPC ad and then buys a phone, Google will class […]

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Choosing Your Home Page Links – Homepage SEO

We’ve all faced this challenge: when you’re optimising your homepage’s internal link architecture, what links should you feature on your homepage? Do you have the right links featured? Search engines tell us; you should consider featuring your most important pages on the home page. Well, that’s great – you’ll certainly want to feature your “top pages” […]

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How to Track Highlighted Text on Your Site with Google Analytics

For today’s post, I’d like to introduce James Morell – a well known UK SEO working in Bristol. Next time you see him – buy him a beer. I’m personally delighted to have him (working alongside Sam George) on the SEOgadget blog and you are simply going to love the fruits of their labour! Losing […]

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5 Analytics Reports That Add Real Insight into Website Performance

There are thousands of reports and metrics in the world of web analytics today but my quest is to find 5 key reports that add real insight i.e. has an actionable outcome. This post explores 5 awesome analytics reports and discusses the incredible insight you can get out of it to measure website performance. So […]

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How to Count Your Outbound Click Stats with Onclick in Google Analytics

Updated May 2010 This is an old post referencing a version of this blog that no longer exists. No matter though – thanks to a number of requests I’ve added the actual code snippet (copy / paste) for outbound click tracking and added a section on using event tracking too. Scroll down to the bottom […]

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