This Page Cannot Be Found: Check Your Error Page Headers

I particulary enjoy exploring interesting search results in search of inspiration for new blog posts. Today we take a look at error pages indexed in Google, and discuss why having such pages indexed in search engines isn’t great. Finally, we wrap up with a look at tools that can tell you everything you need to […]

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Using If-Modified-Since and better expired content to avoid 404’s

On Friday, Rand at SEOmoz asked: “Are 404 Pages Always Bad for SEO?” Recently, though, Lindsay and I were faced with a tough call on a consulting project. The client has a site that receives a ton of search queries, many of which map to their category and subcategory level pages (which are more landing […]

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