This morning I had the pleasure of coming back to SMX Stockholm for a second year, this time to join a session on Google Analytics for SEO alongside Nikki Rae. Instead of running through Analytics from purely a reporting perspective, I decided to give the topic a little twist and focus more on how to get specific actions points that you can inject directly into your SEO campaign.
To get this across, I focused on four questions – and for each one looked at how you can use GA data to make more informed decisions on exactly where your time and effort should fall:
- What areas of my site are working harder than others?
- How can I improve my site structure?
- What content are people talking about?
- Is my link building really working?
Huge thanks to SMX for having me, and also to John Myers for moderating!