Last Friday I attended BrightonSEO, my first big SEO conference as an SEO Executive and what I heard in some of the presentations really did make me sit back and take note of how important it is to know the insides and outs of the industry we are in. Do you really have a grasp of how SEO is forming around you? It was interesting to hear what the presenters had to talk about.
I wanted to follow on with a point that Richard Baxter made in his presentation “How To Be A Better SEO”. Richard’s presentation was inspiring for me and I am not just saying this because he is an amazing manager but for any SEO person out there take note of what Richard had to say because he was spot on. The goals you set yourself and the way you set out to achieve them are vitally important to how you develop in SEO and become better at what you do.
A question I hear many a times is how did you get into SEO? The answer, I developed my own website. Richard questioned in his presentation what SEO does not have a website and I question this too, if you are an SEO you should at least own one website. Last December, I decided that I wanted to build my own website and back then I had no idea about what SEO really stood for, to be honest. The reason I set out to build my website was because I had a goal, a goal to spread awareness about a medical hair loss condition because it is something I had suffered from and I wanted to help more people out there. My goal became my career in SEO, the passion I had for developing my website became a passion for me learning more about SEO and how to fix technical hitches that I encountered.
Learning To Build A Website And The Basics Of SEO
When I learnt that SEO stood for Search Engine Optimisation to me that was a great achievement in itself, what was to come next on my SEO adventure was an even more amazing achievement. At the beginning I said right, I have these goals in mind and I want to build a website theme around a personal thing that makes me as an individual make a difference and advise people of a condition that they may know little about but how do I do this?
Learning from another SEO and taking on board their advice gave me that initial push and set me on my path to achieve my website goal and that I developed by myself. I learnt to set up a website from scratch, from choosing hosting to content writing for my own website, I learnt to optimise what I was writing on-page and build my website through off-page optimisation. These are the basics of building a website what is important is how you use this as a learning curve to question, how do you do this, how do I fix this, how do I rank for keywords I am targeting, how do I increase my page and domain authority, how and who do I link build to, these are just some of the things you encounter in building your own website but puts you on your stepping stone to the next goal.
From learning the basics of SEO and building a website of my own it has made me more confident as a person and made me become stronger in a key skill I used to know little about. I am now focussed on where I want to be in the future, working hard towards that goal with my head up and eager to learn more on my way. Learning should never end in life, if my website does not work I learn to go out and fix it, I seek solutions and I do mend it.
My self development is remarkable to me, from building a website of my own that led me to my first job in SEO and digital marketing. I project managed a whole web development project after 3 months of learning website management and SEO. I was responsible for planning the project through to design, implementation and the development of SEO and I successfully delivered the company a functional website which they did not have before, within time and within budget. I then moved to where I am today into an SEO Executive role for SEOgadget, I have an amazing team of people and management around me, who I call my SEOgadget family and I have learnt so much more from such a great company that I know with confidence our future will be the best.
Another point that Richard stated in his presentation was you should walk through your office door as though you are on stage so acting like the best person even when you do feel like everything is crap, I believe in this to. I have experienced that exact point recently where inside I was feeling crap but I went to the office head up and nailed what I was doing because no matter what I was determined to show I can do what I do best and the achievements even if exhausting has challenged me to fight on and get rid of the crap feeling inside. Having to go through personal issues and a website terror incident, which I learnt to fix, has not pushed me down and I walk in everyday the best person I know I am and show this. Seek support if you feel too crap though, I am lucky to have supportive members of staff all around me at the Gagetplex; so look to your team if you need a helping hand every now and again.
I am forever learning and inspired by the people that surround me and all this comes from developing my own website back in December 2011. My next goal is in place and will fill you in once I have next achieved this. Thank you Richard Baxter for employing me, for having faith in my ability, I will be a successful SEO Executive.