A really useful technical search engine optimisation reference book. I bought it for my development team back at 4MAT – ended up pinching it when I left it was so good!
For ASP.NET developers or project managers / SEO’s with technical experience this SEO reference book provides a solid guide to established SEO development techniques..Particulary, the guide to url rewriting (with particular attention to ISAPI rewrite) was extremely helpful. Many little gems (such as the easy way to handle lower case redirects) came out of this book.
You don’t even have to be creating a site from scratch, there’s helpful advice for developers on the right way to implement SEO development on existing sites too.
You can actually see much of its advice on some of the newer 4MAT sites such as NES group.
If you’re looking for a good technical read, or a present for your development team – get them this!
PS – there’s a version for PHP here.