Content Strategy beyond Top 10s – SEOgadget Webinar

We’ve all been there – you’ve poured your heart and soul into a piece of content and for various reasons it just hasn’t worked out as planned. There’s nothing worse than experience a ‘flop’; but with proper planning and the right approach it’s possible to dramatically reduce the chances of this happening.  Starting with a good understanding of your goals and what exactly it is you’d like to achieve, and then finding out what really gets your audience fired up is a good first step. But going from there to the finished result can be a challenge.

If these are challenges you face on a regular basis, then we have some good news! We’re happy to announce that the next SEOgadget webinar ‘Content Strategy beyond Top 10s’ has been scheduled for Tuesday 21st May at 4:30pm UK time. This time myself and Dan will be taking a look at how we approach content strategy; from identifying audience groups and their needs through to content production and our process leading up to release. Our aim is to give you an honest view on what we’ve found works and perhaps more importantly, what we’ve found doesn’t work.

During the webinar we’ll show off a bunch of tools and examples to cover the following points:

  • Audience profiling
  • Defining goals
  • Creating effective briefs
  • Release / launch process
  • Measuring success

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We’d really like this webinar to answer as many of your questions as possible, so if you’ve got any questions or things you’d like us to cover – drop us a line in the comments and we’ll do our best to include them. To sign up for a place, simply follow the GotoWebinar link below and be signed in and available at 4.30pm on the 21st May. If you can’t make it then fear not – we’ll be uploading the webinar to the blog for everyone to see.

The Details:

When: Tuesday 21st May

4.30pm UK (BST)

11.30am (EDT)

8.30am (PDT)

Still not sure, check out this awesome tool!

Where: GotoWebinar

Register here: https://attendee.gotowebinar.com/register/2136695590143055616

Webinar ID: 111-116-475

Q&A Hashtag: #SEOgadget

Instructions:

It’s easy! Simply follow the link and register: https://attendee.gotowebinar.com/register/2136695590143055616



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4 thoughts on “Content Strategy beyond Top 10s – SEOgadget Webinar

  1. Happy Dog Web Productions says:

    Ahhh, this is one of my recent challenges – spending so much time on an article or piece of content, and feeling like it completely flopped. If I can’t make the actual webinar, I’ll definitely be checking it out on your blog. I could really use some tips and your expert advice! Great, great timing for this kind of webinar, as the “content is king” mantra rages, and as we all try to produce great content that strikes a chord – and is worth our time.

  2. Simo Ahava says:

    Hi,

    I am looking forward to seeing the uploaded webinar (as I can’t make it live). Content strategy strikes a chord with me, and I’ve encouraged my clients to question the “Content is King” mantra, as the metaphor devalues all the other aspects of content strategy. Content, design, technical and semantic optimization, outreach plans, audience design etc. work together to create an ecosystem. The purpose of this ecosystem is to elicit an emotional response from the site visitor, thus inviting them to fulfill the goals you set for each page.

    If you find this argument interesting enough, it would be nice to hear what you think about the WHOLE shebang the site visitor experiences, and not just what content he or she sees.

    Best regards,
    Simo Ahava

  3. Jon says:

    Thanks! Hopefully you can join us!

  4. helen lagares says:

    Looking forward to get some insights about content. We are sunrounded about so many rules and articles about content, content strategy that get some straight tips and tools will be great.

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