Visual Maths: A Brief History of Lighting in VFX

Light. From even before the moment a new-born baby opens its eyes, we’re surrounded by it. From the way the sun shines on a clear or cloudy day, to the difference between harsh and soft lights in the home, our brains have developed an uncanny ability to understand the way light falls on a scene […]

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SVG Examples in Content Marketing

Content marketing is supposed to be about producing problem solving content for our customers. This should always be the case, but it’s competition that drives content marketing innovation forward. There’s competition with other brands, competition to win links, competition with other SEO’s in the same vertical and, competition to catch the attention of our users […]

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Exciting webGL Examples in the Wild

Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible, we’re constantly evolving our in-house content development capabilities. We learn through sharing amazing examples with each other. Our policy is to always attempt to break down how […]

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On Infinite Scroll, pushState and SEO

Modern web development techniques are evolving at an astounding rate. You only have to look at what’s on the cutting edge to realise that quite frankly, digital marketers who lack an interest in the front end web development and design community will eventually be at a disadvantage. For marketers there is no such thing as […]

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International Keyword Research with Grepwords & SEOgadget for Excel

The Grepwords API is a powerful, fast endpoint for keyword search volume collection. For a long time, its output was for US and “global” search volumes only, but that all changed thanks to Russ and his team. Now we have search volumes from Google in around 32 countries. SEOgadget for Excel supports these new locations […]

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Mapping the Deep: Digital Cartography with Google Maps

Recently Liam wrote about how we went about creating our massive Messages in the Deep piece, looking at the process and organisation of it. In this companion piece, I’m going to take a look at how we built the largest interactive feature, the map for showing all the deep sea communication cables around the world. […]

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Company Culture: How Big A Role Does It Play?

Greetings from the Builtvisible reception desk! Today’s blog post is brought to you by Team Admin, our general focus is slightly different to that of the SEO and Dev bodies, though the aim of the game is essentially the same, ensure we’re working towards something awesome that we can all be proud of! While I’m […]

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Customer Lifetime Value

Customer Lifetime Value simply describes how much money a customer is worth to you over the lifetime of their relationship with you. The more technical definition is this: Customer Lifetime Value is the predicted net profit attributed to the entire future relationship with a customer from the time of acquisition. CLV looks to the future. […]

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Using CSS Media Queries to Aid Site Optimisation

In today’s fast paced world, people want information instantly in the best format possible. Essentially the mobile web has become a necessity and anyone who doesn’t provide a suitable version will be left behind. There are many options for producing a mobile version of a website, and whilst there isn’t necessarily a solution that is […]

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Basic Probability for Marketers: Pearson’s Chi Squared Test Part 1

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the […]

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