Customer Lifetime Value

Customer Lifetime Value simply describes how much money a customer is worth to you over the lifetime of their relationship with you. The more technical definition is this: Customer Lifetime Value is the predicted net profit attributed to the entire future relationship with a customer from the time of acquisition. CLV looks to the future. […]

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Using CSS Media Queries to Aid Site Optimisation

In today’s fast paced world, people want information instantly in the best format possible. Essentially the mobile web has become a necessity and anyone who doesn’t provide a suitable version will be left behind. There are many options for producing a mobile version of a website, and whilst there isn’t necessarily a solution that is […]

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Basic Probability for Marketers: Pearson’s Chi Squared Test Part 1

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the […]

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12 Web Development Videos & Posts That You Should Know About

Happily and safely back from this year’s Mozcon, I thought I’d use my jetlagged up-super-earlyness to put together a quick post. At Mozcon, I made the argument that content marketers should know how their content is built. Think about it, if you’re sharing and attempting to replicate stuff like this, and this, and this without […]

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Modern Front-End Tools

Hi all, I’m Julien, developer at Builtvisible and in my first post I’m going to be walking you through a setup of the modern front-end tools that we use here at Builtvisible. The web is aging. We’ve been using the same technologies for years, and there’s a good reason for that – you don’t have […]

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Setting A Local Fallback for jQuery Served via CDN

The advantages of using a CDN (Content Delivery Network) to serve commonplace resources are well-known. Why Use a CDN? Let’s say a visitor to your website requests a popular library such as jQuery or Mootools – when using a CDN, the content should (depending on setup) deliver from the server that’s physically closest to the […]

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Google Analytics Resource Guide of Epic Proportions

This is meant to educate and be a resource for people on a range of GA topics from types of tracking to what exactly is being calculated to even cover some common issues seen recently. So either start at the top and read the whole post or click on a specific topic and just read […]

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Link Equity and Crawl Efficiency Maintenance

When conducting link audits, people usually look for risks rather than opportunities. By paying attention to what happens to Googlebot crawling external links to your site, you can usually find multiple ways to retain link equity and rank better as a result. This post should be useful for anyone working with big websites or old […]

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Basic Stats for Marketers: Skewness & Kurtosis

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]

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Learning Front-End – Brighton SEO 2014

“SEO’s don’t need to code.” Strictly speaking this is true, but it’s a bit like saying it’s not worth learning your times tables. Sure, you can cruise along just fine without this skill – by relying on a calculator or copying the kid next to you – but it’s almost certainly going to make your […]

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