The Basics of Pricing

Everything has its price. The key to success is whether your pricing matches the value perceived by your target customers. If it does you are set. If your customers value you more than your price implies, you are throwing money down the drain. If your customers think you are overpriced, then either you are a […]

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Understanding Customer Value

Why do customers buy things? The obtuse answer would be because they need them. But this does not really answer the question. Not so long ago our choices were limited. There were fewer brands as we call them today. There were less choices to make. It was a seller’s market. Sellers focused on decreasing costs […]

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Basic Probability for Marketers: Pearson’s Chi Squared Test Part 1

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the […]

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Understanding Customers Through Market Segmentation

To sell to your customer, you must know your customer. You cannot solve your customers’ needs if you do not know what they are. You cannot reach your customer and grab their attention if you do not know where to find them. You cannot engage with them with any type of marketing tactic unless you […]

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Everything is Marketing

If my hair had not fallen out due to natural causes I probably would have pulled it out by now. I set aside a chunk of time every day to read the latest punditry on content marketing, SEO, and other digital topics. Every day I read a statement along the lines of “traditional marketing is […]

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Getting a job in SEO: A Candidate’s Perspective

I’ve now been with Builtvisible for a whopping 2 months. I arrived at a time of rather hefty transition, witnessing a complete rebranding of the company followed by a pleasantly emotional move into our swish new offices. Hello Silicon Roundabout! Before being embraced by the BV family, I had no real exposure to SEO as […]

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Basic Probability for Marketers: The Almighty P-Value

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the […]

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Understanding Consumer Search Behaviour: Best Tools for the Job

One of the most intriguing aspects of keyword research is gauging an understanding of how consumer search behaviour varies, depending on what niche or field you’re operating in. For anyone with a keen interest in the researching of keywords, you’ll likely be aware of the plethora of tools available. This post will highlight some of […]

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On Hiring Great People

As a member of our team mentioned on Twitter last night, we’re always hiring. We’re always hiring because fortunately, we’re always growing. This is good. Getting good people through the door is quite difficult. You need to attract the right people, encourage them to want to enquire, or consider moving on from wherever they may […]

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Scoping New Projects: A Research Process for Sales

If you’ve done sales for a digital marketing agency, you know how difficult and time consuming it can be. It’s up to you to figure out if the client is a fit for your agency, scope the entire project and work out a schedule and price point that’s a fit for both parties. For the past […]

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