Does This Look Right To You?

A few days ago I was at the Inbound Conference in Dublin. At the bar after my session, a junior digital marketer asked me a really interesting question: “What’s the best piece of advice you could give someone who’s currently learning SEO?” My answer: always ask yourself, does this look right? Be Curious The SEO […]

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The Future of Mobile Is Search, Not Just “SEO”

A few weeks ago, one of our junior team asked me to host a training session to explain Schema markup. Specifically, what Schema is, and why we implement it. It was an extremely on-point question, and one that I enjoyed answering. Around the same time, I was contacted for an opinion on Google’s Mobile update […]

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Marketers. Learn to Sell.

You’re a marketer. You should learn to sell. In the last two weeks, I’ve come across two marketers who have said that they’d never want to have to sell. I think all marketers should have experience of actually selling something. I think almost all do, without actually realising. Have you been successful in a job […]

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Content Strategy Helper Tool – Version 3

Consolidate trending news from across the web, and find inspiration for your research topics quickly and easily:   Skip to Set-Up About This is our 3rd update of the Google Spreadsheets based Content Strategy Helper Tool. As you’ll see, we’ve completely reworked the tool and added a large number of new social sites, content aggregators […]

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Low Effort, Big Return Marketing: Quick Wins for SEO

They say the smallest things can make a difference, and I don’t doubt that for a second. A passion for search engine optimisation is borne from a love of teasing out each and every possible performance gain on a site. That simple truth has kept me addicted to SEO for over a decade. Marginal Gains: […]

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Great SEO Starts With The Right People

Hiring the right people is hard. Hiring the right people who have years of experience in this industry is extremely hard. With that said, I don’t think experience is always necessary to good hiring, or building a great company. You’ve had a lot of success in your own search marketing efforts, but when it comes […]

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Localisation Not Translation: Getting the Right Recipe for International SEO & Content

I joined the ranks at Builtvisible back in August last year; a time when a series of challenging projects for a variety of clients in the international sphere were moulding into shape. In the short space in between late last summer and now, we’ve undertaken a number of projects from international keyword research and content […]

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My Favourite Queries: SEOgadget for Excel

SEOgadget for Excel got a little update this week with better documentation to help you learn how to use the extension. I thought I’d share the few queries that I use in Excel most heavily: All the URL Metrics from Moz Sometimes you need all the URL Metrics data, and, if you have a paid […]

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On Link Volume for SEO

Like every other SEO / digital agency, we get requests for “link volume numbers” in our proposals on a regular basis. That’s OK, we know how to deal out a decent response to the query, but the queries still come. Today I’m going to talk about why asking for link volumes in an organic campaign […]

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An Important Lesson All Marketers Should Remember: Start Simple

Marketers put themselves under a lot of pressure to impress. Who has the best idea? The most complex, exciting and innovative concept? What’s going to sound like we know our stuff in the next conference presentation? What will make that potential client choose our pitch? Will the client like the sound of my idea the […]

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The Single Best Career Tip You’ll Ever Hear

Over the years I’ve been lucky to work with exceptionally talented people all around the planet. I’ve also got some amazing friends, people that I look up to personally (and professionally, even if we don’t share the same careers). I’ve noticed that the people I admire most all tend to share very similar characteristics, and […]

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Choosing The Best WordPress Hosting Package

What are the best WordPress hosting options for my new website in the UK, US or Internationally? Choosing a fast, secure and cheap WordPress host is an important move for any business. If you’re anything like me, you’d probably prefer to spend your time writing blog posts and marketing your site, rather than trying to […]

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On Infinite Scroll, pushState and SEO

Modern web development techniques are evolving at an astounding rate. You only have to look at what’s on the cutting edge to realise that quite frankly, digital marketers who lack an interest in the front end web development and design community will eventually be at a disadvantage. For marketers there is no such thing as […]

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Eye on China: A Look At Baidu and Sina Weibo

China. Land of noodles, pandas, ravenous industrialisation and economic growth, boundless contradiction, and also a place where I happened to spend nearly five of my fledging post-university years working and travelling while gradually fine-tuning my Mandarin. Since my return to the UK last year I’ve been lucky enough to employ some of the skills I […]

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Company Culture: How Big A Role Does It Play?

Greetings from the Builtvisible reception desk! Today’s blog post is brought to you by Team Admin, our general focus is slightly different to that of the SEO and Dev bodies, though the aim of the game is essentially the same, ensure we’re working towards something awesome that we can all be proud of! While I’m […]

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