SEO and dating – Not As Different As You Might Think!

I know this might sound like a weird concept, but bear with me. I think that you’ll find some amazing similarities between SEO, and more specifically, outreaching content, and dating than you are aware of. I think it was about 4 months into my new role as an SEO Executive at Builtvisible, with no previous […]

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Understanding Customers Through Market Segmentation

To sell to your customer, you must know your customer. You cannot solve your customers’ needs if you do not know what they are. You cannot reach your customer and grab their attention if you do not know where to find them. You cannot engage with them with any type of marketing tactic unless you […]

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Explaining Your SEO Job to Your Parents

In a recent global survey of 16,000 parents, LinkedIn found that 35% of them confessed that they are not completely familiar with what their child does for a living. Now from personal experience, I can vouch for this statistic (and believe that based on ‘confessions’, this 35% figure is probably much higher). When I transitioned […]

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Everything is Marketing

If my hair had not fallen out due to natural causes I probably would have pulled it out by now. I set aside a chunk of time every day to read the latest punditry on content marketing, SEO, and other digital topics. Every day I read a statement along the lines of “traditional marketing is […]

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Breaking the Bad Habit of Robotic Emails

I come from a background that consists of customer service, sales, and social media marketing. Needless to say I naturally love talking to people. But when I joined the world of SEO a little over 2 years ago I found myself suddenly forgetting all that I knew about connecting with a human being. So for […]

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A Finishing Touch to Effective Outreach

So you’ve spent a significant amount of time and/or money creating something that both you and your company are proud of. You have ready the name and email address for the person you want to reach out to. One carefully crafted email later, you now with a hint of anticipation and excitement hit send…and then. […]

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The 4P’s of Content Marketing

I’m still very new to the SEO world, but I have had a passion for great Marketing and Branding for a long time, so let’s talk a little bit about a Marketing concept that I deem to be of great importance, yet often find neglected. Integrated Communications To create a great brand, you need consistent, […]

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Bossing Outreach

This is my first blog post as part of the Builtvisible team, so I hope everyone enjoys it! Since joining at the beginning of March, I’ve built a bit of a reputation internally for link building, something I’ve enjoyed a lot of success doing in my two and a half years in digital marketing. I […]

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Identifying Your Audience: a Data-Driven Approach to Content Planning

Recently I was working on a piece of content planning for a new client. This client operated in a space that I had not worked with before and I was faced with something terrifying. A blank slate. My colleagues have written extensively about content, ideas and planning (We even have a tool for generating ideas). I, however, love data. I also love […]

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Using Social as a Research Tool – SMX London 2014

There are many ways we can look at the connection between social and search, and one huge benefit is the ability to improve your research and make informed decisions on what content you should be producing for your campaigns. That’s incredibly cool because it means we can reduce any need for guess work, and move […]

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