Pixels Please: Image Scaling in CSS

Until now, web developers have had very little control over how browsers render images when they’re scaled. Take Mario, for instance: This is a 24×32 pixel image, scaled up using Photoshop to preserve its crisp, blocky composition. It’s a great example of the low-res pixel art that’s long been a staple of retro and indie […]

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Launching “Big” Content – A Checklist

When I wrote this back in 2012 I was probably having a bit of a bad day: The big day comes, it’s time to go live, to publish your work. You click “publish”, and, nothing. Sorry folks, you had an ugly baby. Your content marketing looks like a dog chewing a wasp. The humiliation of […]

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Marketers. Learn to Sell.

You’re a marketer. You should learn to sell. In the last two weeks, I’ve come across two marketers who have said that they’d never want to have to sell. I think all marketers should have experience of actually selling something. I think almost all do, without actually realising. Have you been successful in a job […]

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Content Strategy Helper Tool – Version 3

Consolidate trending news from across the web, and find inspiration for your research topics quickly and easily:   Skip to Set-Up About This is our 3rd update of the Google Spreadsheets based Content Strategy Helper Tool. As you’ll see, we’ve completely reworked the tool and added a large number of new social sites, content aggregators […]

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An Important Lesson All Marketers Should Remember: Start Simple

Marketers put themselves under a lot of pressure to impress. Who has the best idea? The most complex, exciting and innovative concept? What’s going to sound like we know our stuff in the next conference presentation? What will make that potential client choose our pitch? Will the client like the sound of my idea the […]

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There's No Such Thing as Boring Content

There’s no such thing as “boring content”. Imagine the scenario. You’re a marketing consultant, hired to help bring a product into market. Very specialist item, limited audience, technical product, perhaps it’s an idea you’ve never come across as a concept before. “It’s difficult marketing in boring industries”. How does that sound to your client? Or […]

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The Single Best Career Tip You’ll Ever Hear

Over the years I’ve been lucky to work with exceptionally talented people all around the planet. I’ve also got some amazing friends, people that I look up to personally (and professionally, even if we don’t share the same careers). I’ve noticed that the people I admire most all tend to share very similar characteristics, and […]

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Visual Maths: Accuracy in Art

In this instalment of our visual maths series, I wanted to look at real world accuracy in storytelling. As marketers, so much of what we do is in some way designed to tell compelling stories, and balancing the need to engage emotionally with the requirements of showing something that’s true to life. So I thought […]

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Visual Maths: A Brief History of Lighting in VFX

Light. From even before the moment a new-born baby opens its eyes, we’re surrounded by it. From the way the sun shines on a clear or cloudy day, to the difference between harsh and soft lights in the home, our brains have developed an uncanny ability to understand the way light falls on a scene […]

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SVG Examples in Content Marketing

Content marketing is supposed to be about producing problem solving content for our customers. This should always be the case, but it’s competition that drives content marketing innovation forward. There’s competition with other brands, competition to win links, competition with other SEO’s in the same vertical and, competition to catch the attention of our users […]

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Visual Maths: A Brief History of CGI

The web is no longer a thing for HTML pages only. Nowadays, thanks to advances in technology and broadband speeds, people are doing ever more adventurous things in web content production. However, with WebGL getting ever more usable and impressive, we thought it’d be a good idea to take a step back and look at […]

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Exciting webGL Examples in the Wild

Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible, we’re constantly evolving our in-house content development capabilities. We learn through sharing amazing examples with each other. Our policy is to always attempt to break down how […]

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Eye on China: A Look At Baidu and Sina Weibo

China. Land of noodles, pandas, ravenous industrialisation and economic growth, boundless contradiction, and also a place where I happened to spend nearly five of my fledging post-university years working and travelling while gradually fine-tuning my Mandarin. Since my return to the UK last year I’ve been lucky enough to employ some of the skills I […]

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Reflecting on 'Messages in the Deep'

In the period running up to Mozcon 2014, Richard came to us with a proposition: he wanted us to market ourselves. We’d undergone a lot of change as a company, both in taking on some very talented newcomers and in rebuilding some of the fundamental processes governing how we go about production. This new project […]

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Company Culture: How Big A Role Does It Play?

Greetings from the Builtvisible reception desk! Today’s blog post is brought to you by Team Admin, our general focus is slightly different to that of the SEO and Dev bodies, though the aim of the game is essentially the same, ensure we’re working towards something awesome that we can all be proud of! While I’m […]

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