Hand Coding A Personal Website

Last year, I had something of an epiphany about web design. I realised I didn’t really know how anything worked. Every website I’d created until then had relied on a CMS, namely WordPress. It was only when a bad plugin utterly botched the database tables leaving me helpless that I realised how little control I […]

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Manipulating Browser History (for links)

Not every Ecommerce platform is perfect in its internal linking and URL structure. In a client project last year, it turned out that we weren’t going to get perfect, so we had to get creative. Users could not actually access the raw product pages because  internal links used extensive dynamic parameters. These URL parameters meant […]

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Laura Lippay’s Randomly Weird SEO & Tech Predictions for 2014

Jailbait and Diaper Sex: Microniche dating sites like Farmers Only (indeed, for farmers only), Women Behind Bars (yup), and Daily Diapers (yeah no, for adults) will be bought up by Demand Media and expanded out to include landing pages for tail terms like “How Jailbait Made Me a Better Person”, “Why Diaper Sex Ain’t as Good as It Used to Be” and “howcome when […]

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The Account Manager’s Guide to Effective Communication & Client Retention

I’ve worked for, and learned from, several remarkable agencies in my career. Great account managers stand out in any agency environment, no matter the industry. They are able to build relationships with clients quickly, establishing trust out the gate. They may provide the same results as other account managers, but they communicate the value of […]

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Think Bigger: 28 Ways to Be a Better SEO

Are your deliverables A huge list of problems, or A pathway to insightful solutions? Are you calling your clients out on what they’re doing wrong in your deliverables or are you supporting their intents to reach their business goals through your very specific expertise? The differences can be so slight but so powerful. At SEOgadget […]

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Trade in Your PR & Creative Agencies. SEOs Do it Better.

To understand why, you need to understand SEO today. Think you already do? Read on. What is it that SEOs really do these days? Is it marketing? Is it creative? Is it PR? Is it search engine optimization anymore? What about “real company shit”? Not only what is it to us, the people who’ve been in […]

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Deepcrawl – The Crawler of Choice for LARGE Websites

We were approached by Matt at DeepCrawl.co.uk to review their relatively young, but capable site crawl cloud based platform. When we first received the request, I was a little unsure as to how useful this tool will be when compared to well-known & comprehensive tools like Screaming Frog and IIS SEO Toolkit, both of which […]

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SEO Metrics that Matter: SMX Milan

Don’t expect a conversation about Bounce Rates, and Rankings, and Page Authority and all the other completely obvious metrics that digital marketers love to geek out on. Don’t get me wrong, *every* metric can be useful for its own purpose, it’s just that they don’t necessarily have an impact on any outcome, whatsoever. Huh? Well, […]

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Predictably Vague: Statistics for Marketing, SEO and Conversion Rate Optimisation

Thank you to all of you who attended what was our most successful webinar yet! In this webinar, it’s all about the numbers. As marketers, we live in an age of increasingly complex data. Many of the tools we deal with day to day have complex maths at their core, and whether you’re doing CRO, […]

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How to Build the Moz Keyword Difficulty Tool in Excel with Moz and SEMrush

How exciting is that? By combining SEMrush’s “phrase_organic” with Moz’s URL Metrics API call, you can cobble together a prototype keyword difficulty tool. My example in this video is a bit scrappy, but I’m sure you get the point: Check out the rest of our instructional videos on your Youtube channel: http://www.youtube.com/user/SEOgadget No SEMrush Account? If […]

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