Scoping New Projects: A Research Process for Sales

If you’ve done sales for a digital marketing agency, you know how difficult and time consuming it can be. It’s up to you to figure out if the client is a fit for your agency, scope the entire project and work out a schedule and price point that’s a fit for both parties. For the past […]

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Bossing Outreach

This is my first blog post as part of the Builtvisible team, so I hope everyone enjoys it! Since joining at the beginning of March, I’ve built a bit of a reputation internally for link building, something I’ve enjoyed a lot of success doing in my two and a half years in digital marketing. I […]

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Basic Stats for Marketers: Skewness & Kurtosis

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]

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Learning Front-End – Brighton SEO 2014

“SEO’s don’t need to code.” Strictly speaking this is true, but it’s a bit like saying it’s not worth learning your times tables. Sure, you can cruise along just fine without this skill – by relying on a calculator or copying the kid next to you – but it’s almost certainly going to make your […]

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Identifying Your Audience: a Data-Driven Approach to Content Planning

Recently I was working on a piece of content planning for a new client. This client operated in a space that I had not worked with before and I was faced with something terrifying. A blank slate. My colleagues have written extensively about content, ideas and planning (We even have a tool for generating ideas). I, however, love data. I also love […]

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There is no ‘Creative Method’

Recently, I moved into a full-time creative role here at Builtvisible, so now much of my time is spent grasping for inspiration. Somehow, seemingly against all odds and much to my own surprise, I usually manage to find it. Often, people will ask what the process is, what method I use. Honestly, though, my own […]

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Basic Stats for Marketers: Variance

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]

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Basic Stats for Marketers: Averages

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]

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Using Social as a Research Tool – SMX London 2014

There are many ways we can look at the connection between social and search, and one huge benefit is the ability to improve your research and make informed decisions on what content you should be producing for your campaigns. That’s incredibly cool because it means we can reduce any need for guess work, and move […]

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Visualising Data with Google Fusion Tables

Fusion Tables: A brief overview Fusion Tables is a free web service provided by Google that has been around since about 2009, although it’s not perhaps as widely used as other applications like Google Docs it is still a really powerful tool that can leverage some great results. The sky is definitely the limit when […]

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