A Finishing Touch to Effective Outreach

So you’ve spent a significant amount of time and/or money creating something that both you and your company are proud of. You have ready the name and email address for the person you want to reach out to. One carefully crafted email later, you now with a hint of anticipation and excitement hit send…and then. […]

Read more

Link Equity and Crawl Efficiency Maintenance

When conducting link audits, people usually look for risks rather than opportunities. By paying attention to what happens to Googlebot crawling external links to your site, you can usually find multiple ways to retain link equity and rank better as a result. This post should be useful for anyone working with big websites or old […]

Read more

Understanding Consumer Search Behaviour: Best Tools for the Job

One of the most intriguing aspects of keyword research is gauging an understanding of how consumer search behaviour varies, depending on what niche or field you’re operating in. For anyone with a keen interest in the researching of keywords, you’ll likely be aware of the plethora of tools available. This post will highlight some of […]

Read more

On Hiring Great People

As a member of our team mentioned on Twitter last night, we’re always hiring. We’re always hiring because fortunately, we’re always growing. This is good. Getting good people through the door is quite difficult. You need to attract the right people, encourage them to want to enquire, or consider moving on from wherever they may […]

Read more

Front-Trends 2014 : You should go !

Warsaw, the capital and largest city in Poland with 1.7 million residents and very beautiful Old Town, recognised by UNESCO on the list of world heritage sites. This what most of human beings know about Warsaw, but for people focused on front-end development, UX and design once a year it is the location for one […]

Read more

The 4P’s of Content Marketing

I’m still very new to the SEO world, but I have had a passion for great Marketing and Branding for a long time, so let’s talk a little bit about a Marketing concept that I deem to be of great importance, yet often find neglected. Integrated Communications To create a great brand, you need consistent, […]

Read more

A Research Process for SEO Sales

Scoping New Projects: A Research Process for SEO Sales If you’ve done sales for a digital marketing agency, you know how difficult and time consuming it can be. It’s up to you to figure out if the client is a fit for your agency, scope the entire project and work out a schedule and price point […]

Read more

Bossing Outreach

This is my first blog post as part of the Builtvisible team, so I hope everyone enjoys it! Since joining at the beginning of March, I’ve built a bit of a reputation internally for link building, something I’ve enjoyed a lot of success doing in my two and a half years in digital marketing. I […]

Read more

Basic Stats for Marketers: Skewness & Kurtosis

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]

Read more

Learning Front-End – Brighton SEO 2014

“SEO’s don’t need to code.” Strictly speaking this is true, but it’s a bit like saying it’s not worth learning your times tables. Sure, you can cruise along just fine without this skill – by relying on a calculator or copying the kid next to you – but it’s almost certainly going to make your […]

Read more

Identifying Your Audience: a Data-Driven Approach to Content Planning

Recently I was working on a piece of content planning for a new client. This client operated in a space that I had not worked with before and I was faced with something terrifying. A blank slate. My colleagues have written extensively about content, ideas and planning (We even have a tool for generating ideas). I, however, love data. I also love […]

Read more

There is no 'Creative Method'

Recently, I moved into a full-time creative role here at Builtvisible, so now much of my time is spent grasping for inspiration. Somehow, seemingly against all odds and much to my own surprise, I usually manage to find it. Often, people will ask what the process is, what method I use. Honestly, though, my own […]

Read more

Basic Stats for Marketers: Variance

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]

Read more

Basic Stats for Marketers: Averages

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]

Read more

Using Social as a Research Tool – SMX London 2014

There are many ways we can look at the connection between social and search, and one huge benefit is the ability to improve your research and make informed decisions on what content you should be producing for your campaigns. That’s incredibly cool because it means we can reduce any need for guess work, and move […]

Read more

Page 4 of 2912345678910...2025...Last »