Everything is Marketing

If my hair had not fallen out due to natural causes I probably would have pulled it out by now. I set aside a chunk of time every day to read the latest punditry on content marketing, SEO, and other digital topics. Every day I read a statement along the lines of “traditional marketing is […]

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Getting a job in SEO: A Candidate’s Perspective

I’ve now been with Builtvisible for a whopping 2 months. I arrived at a time of rather hefty transition, witnessing a complete rebranding of the company followed by a pleasantly emotional move into our swish new offices. Hello Silicon Roundabout! Before being embraced by the BV family, I had no real exposure to SEO as […]

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Breaking the Bad Habit of Robotic Emails

I come from a background that consists of customer service, sales, and social media marketing. Needless to say I naturally love talking to people. But when I joined the world of SEO a little over 2 years ago I found myself suddenly forgetting all that I knew about connecting with a human being. So for […]

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The Content Lifecycle

Recently outside of my daily digital marketing role I have been expanding my skills in nature photography and advancing my iPhoneography photography skills, as this is a passion of mine. What I’m learning during this process of advancement, is you can use certain methods of creativity in photography to implement in your daily working content […]

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Basic Probability for Marketers: The Almighty P-Value

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the […]

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A Finishing Touch to Effective Outreach

So you’ve spent a significant amount of time and/or money creating something that both you and your company are proud of. You have ready the name and email address for the person you want to reach out to. One carefully crafted email later, you now with a hint of anticipation and excitement hit send…and then. […]

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Link Equity and Crawl Efficiency Maintenance

When conducting link audits, people usually look for risks rather than opportunities. By paying attention to what happens to Googlebot crawling external links to your site, you can usually find multiple ways to retain link equity and rank better as a result. This post should be useful for anyone working with big websites or old […]

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Understanding Consumer Search Behaviour: Best Tools for the Job

One of the most intriguing aspects of keyword research is gauging an understanding of how consumer search behaviour varies, depending on what niche or field you’re operating in. For anyone with a keen interest in the researching of keywords, you’ll likely be aware of the plethora of tools available. This post will highlight some of […]

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On Hiring Great People

As a member of our team mentioned on Twitter last night, we’re always hiring. We’re always hiring because fortunately, we’re always growing. This is good. Getting good people through the door is quite difficult. You need to attract the right people, encourage them to want to enquire, or consider moving on from wherever they may […]

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Front-Trends 2014 : You should go !

Warsaw, the capital and largest city in Poland with 1.7 million residents and very beautiful Old Town, recognised by UNESCO on the list of world heritage sites. This what most of human beings know about Warsaw, but for people focused on front-end development, UX and design once a year it is the location for one […]

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The 4P’s of Content Marketing

I’m still very new to the SEO world, but I have had a passion for great Marketing and Branding for a long time, so let’s talk a little bit about a Marketing concept that I deem to be of great importance, yet often find neglected. Integrated Communications To create a great brand, you need consistent, […]

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A Research Process for SEO Sales

Scoping New Projects: A Research Process for SEO Sales If you’ve done sales for a digital marketing agency, you know how difficult and time consuming it can be. It’s up to you to figure out if the client is a fit for your agency, scope the entire project and work out a schedule and price point […]

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Bossing Outreach

This is my first blog post as part of the Builtvisible team, so I hope everyone enjoys it! Since joining at the beginning of March, I’ve built a bit of a reputation internally for link building, something I’ve enjoyed a lot of success doing in my two and a half years in digital marketing. I […]

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Basic Stats for Marketers: Skewness & Kurtosis

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]

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Learning Front-End – Brighton SEO 2014

“SEO’s don’t need to code.” Strictly speaking this is true, but it’s a bit like saying it’s not worth learning your times tables. Sure, you can cruise along just fine without this skill – by relying on a calculator or copying the kid next to you – but it’s almost certainly going to make your […]

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