Basic Stats for Marketers: Averages

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]

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Using Social as a Research Tool – SMX London 2014

There are many ways we can look at the connection between social and search, and one huge benefit is the ability to improve your research and make informed decisions on what content you should be producing for your campaigns. That’s incredibly cool because it means we can reduce any need for guess work, and move […]

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Visualising Data with Google Fusion Tables

Fusion Tables: A brief overview Fusion Tables is a free web service provided by Google that has been around since about 2009, although it’s not perhaps as widely used as other applications like Google Docs it is still a really powerful tool that can leverage some great results. The sky is definitely the limit when […]

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Goodbye, SEOgadget. Hello Builtvisible!

“It’s been a long road. Getting from there to here.” I used to watch Star Trek Enterprise, and that was the opening lyric in the theme tune. Those words stick to me like glue, bringing gushingly happy, familiar sensations whenever I hear them. If you’re a Star Trek fan, this is something you understand. That’s […]

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Content Strategy vs. SEO – What Do You *Really* Do?

Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and […]

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How Content Marketing Drives Sales

Content marketing supports every part of the marketing mix and it will be key driver of demand generation in 2014. “Content” can do much more than build brand awareness though; it attracts interest, builds trust and ultimately, creates new customers. I recently read a book called “Predatory Thinking” by Dave Trott. If you haven’t read […]

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Link Auditing: Removing A Penalty From an Old Domain

More than several years ago now, some of my closer colleagues will remember SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. I acted on the adult directory list – in fact I […]

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The Basics of JavaScript Framework SEO in AngularJS

Imagine the scene: you’re embarking on the first few moments of a website diagnostic for your SEO audit. You disable JavaScript in your toolbar of choice and off you head, hopeful to discover a JS only navigation and a bunch of site architecture problems. If you’re still finding your feet in the world of technical […]

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How I Use Talkwalker Alerts for Journalist / PR Outreach

It’s funny how much more quickly you can refine your client marketing processes by continuously learning from marketing your own agency.. On that note, I’ve found I rely on alerts services to tell me about new mentions of our brand name, new links and new opportunities for outreach so much that it’s obviously inspired how […]

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Using Optical Character Recognition for Better On-Page SEO

Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Why rely on Google expending more processing cycles to understand your content when you could just give them the text to parse? Since most Ecommerce sites tend to be a little thin on the ground for on-page […]

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